Examines (1) whether previous research has actually measured the information content of ads; (2) how such content should be measured; and (3) trends in factual content of general magazine ads for 1958, 1968, and 1978. Concludes that while most ads contain nonfactual claims, most also have factual claims. (FL)

Examined the relationship between sources of information and service utilization, based on household interviews of 706 older adults. Information about services obtained through formal sources was the best predictor of service utilization. Most respondents, however, learned of services primarily through the media or through informal sources.…

Briefly discusses categories of software support services--no support, direct help from software dealers, and assistance offered by software publishers--and provides general guidelines for their efficient use. (MBR)

Describes prominent film archives in the U.S., including several university collections. (PD)

Describes television archives, including university collections such as the Vanderbilt Television News Archive. (PD)

Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)

Describes the establishment by the United Nations Environment Program of a center to collect, store, and disseminate information relating to all environmentally hazardous chemicals. (SL)

This guide profiles the best of the Internet's "scout sites"--Web sites that provide access to the most important online sources of information on specific subjects. Scout sites act as Web directories, offering researchers an alternative to search engines by providing organized collections of links to the most appropriate and useful Web…

This paper presents the background of the development of the International Standard Bibliographic Description for Serials and Other Continuing Resources, or ISBD(CR). Discussion includes: formation of a working group in 1997 to look at the existing ISBD and objectives of the project; the first official meeting of the working group in August 1998…

A continuation of the up-dating service begun in the October 1971 issue of Audiovisual Instruction, and supplements coverage contained in MMRI-1972. (Author)

Papers presented at scientific meetings are at least as valuable as those published in the journals. As a medium for current awareness, meeting papers have important advantages over those published in the journals. "Current Programs," a new current-awareness service, is making it possible to take advantage of this heretofore underutilized…

A list of resources, both print and nonprint, in the area of media production. (Author)

The methodology of a technological forecast, integrating consultant, industrial, and academic input from three successive Delphi rounds, is presented. (11 references) (Author)

Materials are needed for lay and professional audiences interested in aging and the aged. A review of sources for locating materials was undertaken by studying the Book Review Digest'' and the Cumulative Book Index'' to determine the number of books published and reviewed in the past thirty years. (1 reference) (Author/DH)