Presents marketing as an attitude, an approach, and a set of tools, techniques, and concepts that can be applied to the professional development of librarians. (FM)

Outlines costs and benefits to the user of the library as an information channel and notes the implications for library organization in terms of pricing and multiple services. (MBR)

Describes what is happening concerning developmental information service guidelines published by the Reference and Adult Services Division (RASD) of the American Library Association (ALA) in 1976 and discusses evaluation guidelines for reference/information services of libraries. (Author/JD)

Public library services are threatened by a national mood of economic conservatism. Librarians should actively combat the threat by defending services, making collective decisions, resisting inflation, seeking federal support, responding to charges from politicians, and increasing efficiency. (FM)

Describes social, cultural, informational, and educational programs and services that are offered by some libraries in Louisiana to their adult patrons. (JD)

Addresses the questions of why librarians engaged in serving children are on the defensive about the way in which they evaluate their services, and what can be done to bring children's services back into the mainstream of library thinking. (FM)

Reports the Library Association of Australia's China Library Study Tour of 15 December 1978 through 3 January 1979 which visited 11 libraries in five cities. Library services throughout China are discussed. (RAO)

Recommends that public libraries be aware of the need to develop basic preservation policies in order to safeguard local treasures and to extend the life of the collection as a whole. The importance of cooperation is asserted in the light of limited budgets. A selected bibliography is included. (FM)

Excellent public relations come from excellent library services. (Author)

Gives a brief history of prison library services in the U.S. Points out specific problems with prison libraries and suggests that more action be taken to improve prison library services. (AP)

How to go about using the public library in learn-it-yourself experiences. (WL)

As congressional library supporters retire, establishing new commitments for library services and funding is a priority for advocates. Highlights retiring library champions in Congress, their contributions, and current congressional librarian, Representative Major Owens. Suggests ways to secure more support--educating legislators about libraries,…

Presents two reports, one from the National Endowment for the Humanities that discusses public-private partnerships, federal-state partnerships, and preservation and access projects, and includes a directory of state humanities councils; and one from the Institute of Museum and Library Services Library Programs that describes state programs,…

Explains the concept of an information commons in academic libraries which provides a public computing center with both library and computing support, focusing on staffing, and describes the transition at the University of Southern California library from separate reference and software consulting desks to a fully integrated model of services.…

These introductory remarks by Robert S. Martin, the director of the Institute of Museum and Library Services (IMLS), briefly summarize the role of IMLS and the purpose of the White House Conference on School Libraries. (MES)