Discusses the identity-forming power of translation in advertising copy. In the marketing of goods and services across cultural boundaries, an understanding of culture and semiotics that goes well beyond both language and design is involved. Translators must understand marketing, the legal jurisdictions of their market, how cultural differences…

A solution to the employment problem in remote areas of Canada, where natives speak only indigenous dialects, is discussed as it relates to Inuktitut. Distributed Language Translation would permit remote employment with dialect data transmitted over distances and translated into the standard indigenous language and the country's official…

Misconceptions within Australian Technical and Further Education (TAFE) about Plain English (PE) are that PE involves sentence-by-sentence translation and simplification of the language and content of an existing text. Both misconceptions are refuted and PE is concluded to be basically about good communication. (Contains 12 references.) (LB)

Considers the relationship between the native language of interpreters and the second language acquired by them after childhood. Discusses differences between first- and second-language acquisition, storage, and usage. Indicates areas of second-language acquisition research calling for additional research. (HB)

Presents a systematic comparison of the function of voice alterations in three genetically unrelated languages--Biblical Hebrew, Chinese, and English. It is shown that passive or passivelike function can be divided into a number of discrete functional types, each of which is associated with a certain combination of translation equivalents in the…

Examines two Clackamas myths collected by Melville Jacobs from one of the last tribal members. Discusses issues in interpretation of oral tales. Argues that Jacobs ignored the probable social context of oral performance and that, contrary to his interpretation, these myths demonstrate women's importance and power in Clackamas society. (SV)

Summaries of eight language-related research projects are presented from Brunei Darussalam, Indonesia, Malaysia, Singapore, and Thailand. Topics include a sociolinguistic profile, teacher and learner views of language lessons, Malay-accented English and employability, reading difficulties, language culture disjunction, placement interviews, and…

One French university's experience with the developing need for specialized second-language vocabulary instruction in two programs, specialized translation and business administration, revealed not only second-language instructional needs but also the desirability of offering instruction in specialized native language terminology. (MSE)

Contends that family research and interventions undertaken with culturally diverse subjects in their first language can prove valuable in enhancing understanding of these groups. Discusses translation problems that can reduce relevance and reliability of translated instruments with target population, and outlines serial process for translating…

Describes approaches taken by the Anne Arundel County, Maryland public schools to connect with English language learners' families at home. These include hiring bilingual parent outreach liaisons, workshops for parents, parent interest surveys, and online translation of school forms. (Author/VWL)

This response to an article on the effect of recent developments (particularly globalization and advances in technology) on the production and perception of language focuses on two issues discussed in the article: the nature of translation and the role of universities in translation training. (Author/VWL)

This response to an article on the effect of recent developments (particularly globalization and advances in technology) on the production and perception of language comments on the current political trends of globalization and its extreme counterpart tribalism and the impact of these on existing cultural identities or popular stereotypes for…

Explores the potential of a corpus-based approach for promoting language awareness in student translators. Examines principal criteria required to produce a good translation and discusses obstacles to language awareness that can be found in the classroom: resistance to correction, lack of motivation, and lack of awareness of the distinction…

Details the influence of English on British Sign Language (BSL) at the syntactic, morphological, lexical, idiomatic, and phonological levels. Shows how BSL uses loan translations, fingerspellings, and the use of mouth patterns derived from English language spoken words to include elements from English. (Author/VWL)

Describes an exercise in lexical analysis, involving verbs of sound in English and Spanish. The aim of the exercise is to enable students to discover underlying patterns of meaning that are representative of lexical-conceptual structure. (Author/VL)