The learning style individual difference factor has long been a basis for understanding student preferences for various learning activities. Marketing educators have been advised to heavily invest in tailoring course design based on the learning style groups in their classes. A further exploration of the effects of learning style differences on…

In qualification programmes based on action learning, there has hitherto been little articulation of what is particular to research dissertations undertaken in an action learning mode. This article addresses the questions of what such a dissertation entails and how it can be undertaken, supervised and examined. It discusses some of the foundations…

Human interactions are multimodal in nature. From simple to complex forms of transferal of information, human beings draw on a multiplicity of communicative modes, such as intonation and gaze, to make sense of everyday experiences. Likewise, the learning process, either within traditional classrooms or Virtual Learning Environments, is shaped by…

This study investigates the application of voice recognition technology to online lectures focusing on the efficacy of the text component of a multimedia presentation. Specifically, participants were provided with online access to multimedia instructional packages comprising an image of the lecturer with accompanying computer slides, plus…

This tutoring strategies course designed to prepare tutors in a machine tool technology program was developed during a project to retrain defense industry workers at risk of job loss or dislocation because of conversion of the defense industry. Course contents are as follows: why you are here; qualifications of a tutor; what's in it for tutors,…

Learning style is the foundation of successful teaching and teaching for thinking. The recent conceptualization of the brain as a complex system for processing and storing information can be meaningful to educators. Too many schools, however, rely on a rather mechanistic approach to learning. Future school administrators must be taught to…

Witkin's field-dependence cognitive style theory predicts that females are more likely to have a social or field-dependent cognitive style, whereas males will more often have an analytical or field-independent cognitive style. Data from 144 secondary marketing education students (62 males, 82 females) from three secondary schools in northern…

Today's students are more comfortable with and skilled at discovering and developing information in a different verbal and visual text than that commonly found in the classroom dominated by written texts and conversation. This gap between the verbal and visual environments has implications for the teaching of reasoning skills: literacy in one…

A study was conducted to determine the degree of relationship between eye movement patterns and cognitive mapping as determined by the Cognitive Style Mapping Instrument (CSMI). It was hypothesized that a high correlation exists between a predominance of visual and auditory eye movement patterns and the visual and auditory cognitive mapping styles…

A study examined whether the addition of electronic print to the audiovisual medium of television would significantly improve the information recall of children viewing a television program. Subjects in the control group viewed a videotaped version of a fictional narrative, while students in the experimental group watched the same tape, with the…

A study examined the nature of the schematic processes for a story presented in television, text, and radio form and for a story presented to above average and average readers. The story was parsed according to J. M. Mandler and N. S. Johnson's story grammar. Schematic processing was inferred from the pattern of node memorability for the different…

Intended to lend organization to the educational media research in visual perception and learning with line drawings, this paper reviews studies that cut across several specialized fields of education and psychology. The studies reviewed are arranged into the following categories: (1) learning from visuals, (2) abstract versus realism theories,…

This paper relates visual literacy to the historical development of art education in the United States, emphasizing the work of Walter Smith, an art educator, during the later nineteenth century. The visual mode of learning, especially drawing, in public schools has been justified as a means to furthering industrialization and as an end in itself,…

The central concept underlying the approach and strategies offered here is culture as process, that is, the knowledge people use in their everyday life situations. A presupposition is that all human knowledge is cultural. Conceptual patterns are identified within the learner's cognitive framework which will be of importance in teacher-learner…

Ten concrete nouns represented in either a pictorial or a linguistic mode and accompanied by ten nonsense syllables were shown to 77 college students in a study of how pictorial stimuli varied in recall and recognition tasks. The group receiving pictorial stimuli recalled and recognized significantly more nonsense syllables than did the group…