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ERIC Number: EJ1488081
Record Type: Journal
Publication Date: 2025-Nov
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1525-822X
EISSN: EISSN-1552-3969
Available Date: 0000-00-00
ChatGPTest: Opportunities and Cautionary Tales of Utilizing AI for Questionnaire Pretesting
Francisco Olivos1; Minhui Liu2
Field Methods, v37 n4 p277-290 2025
The rapid advancements in generative artificial intelligence have opened new avenues for enhancing various aspects of research, including the design and evaluation of survey questionnaires. However, the recent pioneering applications have not considered questionnaire pretesting. This article explores the use of GPT models as a useful tool for pretesting survey questionnaires, particularly in the early stages of survey design. Illustrated with two applications, the article suggests incorporating GPT feedback as an additional stage before human pretesting, potentially reducing successive iterations. The article also emphasizes the indispensable role of researchers' judgment in interpreting and implementing AI-generated feedback.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub-com.bibliotheek.ehb.be
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1Department of Sociology and Social Policy, Lingnan University, Hong Kong, Hong Kong SAR; 2Department of Sociology, The University of Hong Kong, Hong Kong, Hong Kong SAR