In this article the author examines the language of advertising and the uses to which a teacher can put it. (Author/RK)

Author believes that all forms of communication are enhanced by the use of similes and he writes the entire article in similes to prove it. (RB)

Discusses the purpose and method for getting youngsters to approach a piece of literature with these queries: I wonder what a fellow human being had to say here...." What's his vision of things?..." I wonder how this composer has used language to express his thoughts, feelings, and dreams." (Author/RB)

Finds that the most common type of figurative language in fourth- and sixth-grade basal readers is personification. Overall, the most commonly used figures of speech are: personification; animal, sense, and inanimate metaphors; and hyperbole. (FL)

Defines gastronomic reference, or mention of what public figures eat, as synecdoche. Illustrates how use of this rhetorical device contributed to public figures and public images in the 1980 presidential campaign. Argues that interest in gastronomic reference leads to a broader concern for how synecdoche functions in public discourse. (PD)

Through a series of three studies, the facilitative effect of metaphors on children's recall of expository passages was evaluated. Data supports the view that metaphors can serve the function of bridging new and old information in unfamiliar textual settings. (HOD)

Connections and associations in metaphors are examined in terms of "tenor,""vehicle,""bridge," and "framework." (HTH)

Discusses erroneous beliefs regarding sign language, namely, (1) sign language is one and universal, (2) its grammar is poor or nonexistant, (3) its vocabulary is concrete and figurative, (4) its "signs" consist of simply gestures, and (5) sign language mimics oral language. (AM)

Proposes that metaphor and metonymy combined with cross-cultural regularities of naming-behavior are the common denominators that facilitate language change. Includes bibliographic references and notes. (PMJ)