Two hundred forty college undergraduates participated in a study of the effect of camera angle on an audience's perceptual judgments of source credibility, dominance, attraction, and homophily. The subjects were divided into four groups and each group was shown a videotape presentation in which sources had been videotaped according to one of four…

The basic premise in the study of the mass media and media credibility was that the medium is a major factor in the determination of the credibility of information by receivers. Relationships between media credibility and sociolinguistic theory were explored, and the factor analysis was used to organize patterns of perception of media credibility…

The purpose of this study was to develop and validate an instrument to collect student judgments regarding their teacher's credibility. Items were developed and evidence of content validity generated. A pilot sample and a final sample of high school students were administered the Source Credibility Measure (SCM) so that actual response data could…

Using stepwise multiple regression, voting behavior was predicted from semantic differential scale evaluations of the winning candidate in four voting situations: the 1972 Presidential race in Illinois and Missouri and the gubernatorial races in the two states. "Image" was defined in terms of the semantic differential scales, and "image voters"…

This study investigated the effect of the sex of an oral interpreter and the sex of the dramatic character portrayed on audience evaluation of performer effectiveness and audience comprehension of the passage presented. Two interpreters, one male and one female, each performed six monologues, three of which were feminine and three of which were…

This paper reports on the results of two empirical studies which attempt to cast the source credibility variable in communication into a human information processing paradigm. The subjects for the studies were college students in an introductory communication course. The first study deals with the degree to which the processes of source…

The hypothesis that male voices are more credible than female voices as narrators of instructional materials was tested with 64 randomly selected elementary school students, half of them male and half female. Students were to observe a point of light in a darkened room, and afterwards to draw a line showing how much their line moved. Four…

The purpose of this study was to clarify the meaning of "trust" as it applies to relationships between teachers and principals. First, 85 teachers were asked to explain the meaning of the statement, "I trust my principal"; a modified Q-sort of these data yielded 10 dimensions of trust. Then, 145 respondents were asked to indicate which of the 10…

The authors offer proposals for studies of human behavior in the courtroom, with respect to communications interaction among jurors and source credibility of attorneys. They refer to innovations in videotaping procedures, which make it possible to examine communications principles and dynamics in the courtroom situation. The first proposed study…

This study reports a portion of a series of investigations designed to determine to what extent credibility scales can be generalized. The investigation data was collected in six phases, representing six subject populations. All of the subjects were either college students or non-student adults. Subjects were asked to respond to one of four…

This paper attempts to lay a general framework for analyzing credibility gaps in evaluative information at various levels of organizational structure. The CIPP model is chosen as a point of reference in order to identify the type of evaluative information to which the concern of this paper is addressed. Credibility gaps are classified as personnel…

A significant problem of higher education today is public skepticism. If the educational leadership will stimulate political leaders to cope constructively with six central problems, the remaining years of the 1970's could be an "age of wisdom." The problems are: (1) the need for the assurance of greater resources in coming years; (2) the need for…

This research tests the hypothesis that trust is a prerequisite for the exchange of information about needs and priorities in negotiation. Bargainers who do not trust one another will fail to exchange information because they fear exploitation. Aspiration level and trust were manipulated in a simulated bargaining task. Bargainers induced to trust…

Wilford S. Bailey of Auburn University is heading the National Collegiate Athletic Association as it struggles to cope with several controversial issues: testing athletes for drug abuse, new academic standards for freshman athletes, the role of college presidents in governing sports, and the integrity of college athletics. (MLW)