See CS 703 555 for availability. (MH)

Raymond Yeager, director of forensics and professor of speech at Bowling Green State University, has reflected the best qualties which forensics as a discipline has contributed to education. As teacher and debate coach, Raymond Yeager believed that only through the rigors of competition would his students be able to acquire and develop the skills…

To determine when and how children begin to differentiate among messages with different goals and to examine whether such differentiation leads to differences in interpretational strategies, 90 children between the ages of 4 and 11 viewed each of five different television messages representing four different message types. The types were: (1)…

This article describes three interacting phases of the New Lexington City Schools' staff development program, which began in 1979. The first phase, overcoming psychological resistance to the program, had three components: convincing staff, designing a plan ensuring staff control of events, and developing a climate to foster openness, trust, and…

This study examined the effects of gender, attitudes toward computers, and presentation of individual or paired female peer talent on adolescent learners' perceptions of talent credibility in the context of media presentations on computer utilization. Subjects were 96 eighth grade students (56 females, 40 males) enrolled in careers and…

A review of literature in the sales area reveals that the communication process between salespeople and their customers is a complex one offering a wide range of relationships. To develop a feeling of trust between the two parties, salespeople can use practical communication skills emphasizing their expertness, reliability, and dynamism. Sales…

A study examined the trial of People v. Tien (two Vietnamese brothers named defendants in an assault case). In order to understand better the relationship between supportive speech acts and credibility, the study examined how the attorney elicited vivid testimony. One of the ways in which an attorney yields control of testimony to a witness is by…

Tips are offered for psychologists who teach behavioral science to first-year medical students, based on a course offered at Creighton Medical School. It is suggested that medical students will work hard and are interested in learning topics that will be useful. It is important for the psychology instructor to teach a body of knowledge to medical…

Experts' opinion is proposed as a valuable evaluation tool. Advantages of this method include the relative cost effectiveness when compared with other data collection methods. It is a time-saving method important in formative evaluation when a decision must be made concerning implementation of a course of action. When experts are carefully…

A concept of trust is presented which draws from game theory, credibility theories, and sensitivity training literatures. (CH)

Communication systems in a divided world can perpetuate tension and violence or can be instrumental in developing unity. In response to this power, communicators must focus on generating worldwide recognition of interdependence in the shaping and sharing of values. Likewise, a responsible communication policy must stimulate the invention and…

The relationships between feedback, its source, and the increases or decreases of the behavior associated with it were investigated to apply predictions of the credibility gap regarding the effects of feedback on the acquisition of an individual skill. Subjects (N=45) were randomly assigned to one of five treatment conditions and provided…

Within the large body of literature on attitude change, many diverse and sometimes apparently conflicting findings have been reported. A catastrophe theory model of attitude change that attempts to synthesize many of these diverse findings is proposed. Attitude change is usually monotonic with message content or the strength of the persuasion…

This paper synthesizes much of the literature concerning physician/patient communication as it relates to patient compliance. Using the theoretical perspective that deals with belief, attitude, intention, and behavior (a perspective generated by Martin Fishbein and Icek Ajzen), a new theoretical orientation for predicting patient compliance is…

The rejuvenation of sagging public confidence in education through better communication was the focus of the conference. Four specific objectives were outlined: (1) to improve the ability of educators to assess public attitudes toward and interest in public education; (2) to assess the impact of different media forms on public attitudes; (3) to…