This essay uses the experience of building a new public humanities program to explore approaches for revitalizing the field. While public humanities scholars have recently focused much of their attention on the "public" part of the public humanities, in the day-to-day institutional context the lack of attention on the "humanities" part can lead to problematic consequences for demonstrating their value. By exploring how the humanities are both lost and found in the different pieces of our nascent program, we argue that the best way to build lasting interdisciplinary and campus-community bridges--and assert the humanities' vitality--is to rebalance so that we're placing just as much on emphasis on the practice of the humanities as on the engagement of the public.