The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

Rosary College, a small liberal arts college, has been expanding its foreign language and business programs. Among its new offerings is a professional Spanish course that can be taken following the advanced intermediate courses in speaking and writing. Advertising for the course has been directed at undergraduate international business majors,…

The development of an interdisciplinary program in international business at High Point College is described. The program was developed in response to decreasing enrollments in advanced foreign language courses. Because a high proportion of the students are business majors, the language and business departments cooperated to serve their needs. The…

A study was conducted to compare the communication apprehension levels of Puerto Rican college students with those of United States college students. The Puerto Rican students were considered bilingual, having received instruction in English as a second language for most of their school years. In the first phase of the study, 341 students who…

A study to determine whether college students in first-, second-, and third-year Spanish courses who saw and heard dialogs between native speakers would score significantly higher on a listening comprehension test than those who only heard the dialogs had as its subjects 178 students randomly divided into two treatment groups. Twenty-seven…

A study of the possible transfer of reading skills from a first language other than English to English, called script-carryover effects, focused on two aspects of the written language: (1) the manner in which the script represents information about sound and meaning, and (2) whether or not the script uses the same graphemic characters as English.…

A curriculum guide series developed by the City of Chicago's Board of Education to help native Spanish speaking, limited English speaking students develop Spanish language reading skills as a preliminary step in teaching English reading skills consists of 13 books. The level L corresponds to grade 6 instruction. The approach used is…

A curriculum guide series developed by the City of Chicago's Board of Education to help native Spanish speaking, limited English speaking students develop Spanish language reading skills as a preliminary step in teaching English reading skills consists of 13 books. The level M corresponds to grade 7 instruction. The approach used is…

A curriculum guide series developed by the City of Chicago's Board of Education to help native Spanish speaking, limited English speaking students develop Spanish language reading skills as a preliminary step in teaching English reading skills consists of 13 books. The level N corresponds to grade 8 instruction. The approach used is…

Focusing on specific issues related to the media and minorities in the United States, this report presents essays on newspapers' impact on minority populations. The four articles discuss the following: (1) the occasional success of Black newspapers (Malcolm F. Mallette); (2) efforts by majority newspapers to cover Hispanic news (Reid Mac…

A study of learner modality in second language learning conducted at a small, private liberal arts university had as subjects 20 freshmen in a second-semester Spanish course. The students' modality strength (visual, auditory, kinesthetic, or mixed) was correlated with Scholastic Aptitude Test measures, grades, and gender. The findings support…

Teaching Spanish while either restricting classroom use of the textbook or ignoring application of the computer is a losing proposition. Withdrawn from the typographic-video world that engages them daily, students are deprived of their most comfortable means of knowledge acquisition. Typography and visual images can be an immeasurable aid in…

Patterns of foreign language retention among young children who have been removed from a language contact situation for a period of time are studied. (PP)

A dialogue journal is a series of collaborative, ongoing reflections between a teacher and a student, interacting in a forum of written, informal "conversation". Used at all levels ranging from K-12 to post-graduate contexts and in disciplines such as language, history, biology, mathematics, and teacher education, dialogue journals have…

The article examines the history of San Diego County (California), chronologically tracing its Indian residents through the Prehistoric, Spanish-Mexican, and American periods. (KM)