Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

A study was conducted to assess the validity of translations of two different forms of a licensing examination for cosmetologists in Florida to ensure that both Spanish and English candidates have equal chances of being licensed. The LISREL computer program was used to test the equivalence of factor structure, units of measurement, and standard…

Seventy-one subjects (22 English monolinguals, 23 Spanish monolinguals, and one bilingual group comprised of 19 Spanish-dominant and 7 English-dominant bilinguals) were assessed by means of the Woodcock-Johnson Psycho-Educational Battery and the Woodcock-Johnson Language Proficiency Battery at the beginning of kindergarten and first grade. These…

This guide deals with the subject in two parts: (1) background materials, and (2) classroom activities for teaching English to Spanish speakers. The first part discusses the general characteristics of the Spanish-speaking population in the United States, with particular attention to the diversity among them, some group profiles, and dialects and…

The book contains eight papers originally presented at a University of Chicago conference on October 27-28, 1978, to discuss the socio-political consequences of different policies toward the Spanish language in the United States. Each pair of papers is followed by the remarks of the official discussants. The papers and their authors are:…

The supplement and ditto packet to the science-math strand of unit six for second graders features visual materials to help the teacher carry out the instructional and assessment activities for the unit's four kits. Illustrations are provided to help stimulate oral language and conceptual development. Some are designed to be cut out for…

Four small illustrated song books and a supplementary packet of visuals and worksheets are support materials for unit seven of a fine arts strand for Spanish-speaking students in grade three. The materials are for use with the teacher's guide for the unit, composed of kits 25-28. The four Spanish song books have color illustrations to accompany…

Support materials for unit eight of a bilingual fine arts strand developed for the third grade include four small song books, a supplement of instructional aids, and a ditto packet. The timetable for use of these materials is given in the teacher's guide corresponding to this instructional strand (kits 29-32). Song books have color illustrations…

This workbook-style text is intended to introduce the Puerto Rican child and Spanish speaking children generally to the history, geography, customs and traditions of Puerto Rico. The introduction in the form of a teacher's guide provides objectives, suggested procedures, and additional activities. The student portion of the text is divided into…

This teacher's manual is a guide for the lessons in the student's workbook, "Lenguaje." General objectives are given for each unit as well as specific objectives for each lesson. The detailed lesson plans are presented under four headings: (1) "Motivacion," (2) "Actividades de aprendizaje," (3) "Comprobacion," and (4) "Medios auciliares." (AMH)

If Chicano children do not learn an alternative to their home dialect, the local Spanish with its heavy overlay of English will become the standard for bilingual Chicano youngsters. The Spanish language itself may soon be another cultural relic for many Spanish surnamed people in the United States. Bilingual education represents the obvious…

This book is the fourth in a set of four occupational and business education curriculum guides which were developed for Spanish speaking students with limited English speaking backgrounds and also for foreign language students who desire to reinforce their Spanish language skills. The guides are structured so that the teacher can provide service…

Three hundred twelve respondents representing a cross section of Colorado Hispanic families participated in a 1978 questionnaire survey developed by the Colorado Department of Education to assess the mobility and point of origin of the state's Hispanic population and to provide information about attitudes and feelings concerning the public school…

Of an estimated 11.2 million persons in the United States identifying themselves as being of Hispanic origin in spring 1976, 3 out of 4 were native born. As a group, they had a high degree of Spanish-language maintenance. The degree of current Spanish-language usage was much lower among those born in the United States than among those born in a…

Designed for use with the teacher's guide to the intermediate social science unit, the supplement and ditto packet provides visual aids and worksheets for class activities and seatwork for individual students. Visual materials are provided to help stimulate oral language and conceptual development. The worksheets are to be presented under…