This article argues that discussions of folktales would be more meaningful if their brief existence as "ideal tales" in a narrative contract could be accepted. The article focuses on the concept of a folktale as an object of experience and of study, by a sustained discussion and charting of the tortuous ways by which so-called folktales…

The term "visual literacy" generally refers to the interpretation of the formal structure of film or television and carries with it the notion that the interpreter has knowledge of the use of camera angles, lighting, flashbacks, and so forth. However, many visual conventions encountered in movies or television may be interpreted even by…

A project to develop a student word processing manual was developed by using input from: (1) information specialists, employees, and educators; and (2) students using the manual. These instructional materials provide workbook assignments and reading for an individualized unit on CPT word processing to be used by 30 to 40 high school students per…

If we want monority students to be able to speak out effectively for their rights, we must teach them, without destroying their own voices, to use language that cannot be labeled substandard. (JH)

In their eight years of involvement in Computer Assisted Learning, the Division of Education Research Services has assisted many authors in developing their courseware. Whether the courseware has been a short half hour module or a large course involving over a hundred hours of student time, there have been many common problems. A major objective…

One hundred eleven of 125 schools and departments of journalism surveyed replied to a questionnaire about news/editorial subject areas in which courses had been dropped or added during the past three years and about changes in emphasis in existing courses during the same period. Among the many detailed findings was that the seven subject areas in…

This book is a compilation of proceedings from the Twenty-fourth International Technical Communication Conference. Articles, abstracts, and reports from the conference are presented under the following general headings: computers and automation, education and development, graphics and production, writing and editing, and special sessions. (RL)

Written in response to a resolution passed at the 1974 convention of the National Council of Teachers of English, these guidelines are based on the assumption that the sexist usage of language aids in arbitrary assignation of roles to both men and women and would be better omitted. Although directed specifically to editors, these guidelines for…

Designed to describe a technique for developing efficient habits for reading the newspaper, this booklet also provides a simplified explanation of how a daily newspaper is produced. The contents include "How to Get the Most Out of Your Newspaper,""A Newspaper Is Many Things,""People at the Paper,""The Front…

The focal points of this study are the role perceptions and the environments of women's page editors from daily and weekly newspapers across the United States. In the role perception areas, equal rights, discrimination, and the role of women in journalism are examined. Salaries, education, college major and minor, and years in the profession are…

This document examines the use of photography and the printed word to make visual statements in student publications. It is written for journalists who are writers and editors as well as for photojournalists and for student journalists interested in increasing the quality of the school newspaper, magazine, or yearbook. The role of the photographer…

This textbook provides the journalism student with a practical demonstration of copyreading. Reporters' copy is shown first untouched and then as it undergoes improvements in clarity, effectiveness, and news style. Using many examples of copy from student newspapers and stories written by students for reporting and editing courses, as well as copy…

This volume provides a broad introduction to the roles of the four principal media of mass communications--the newspaper, the magazine, radio, and television--and presents the fundamentals of writing for each of these media. Each medium is examined with respect to its unique position and influence in American society and is compared, for editorial…

This article looks at why educational publishers produce materials for children with a limited regard for children's interests. (CD)

The reasons for writing or not writing statements of editorial mission, goals, and policy are discussed. The editors of two commercial-magazines that don't have a written editorial policy discuss why. (MLW)