The purpose of this volume is to present, in nontechnical language, most of the basic concepts of advertising research. Since the volume is intended to be comprehensible to the lay person, discussion does not go too deeply into the technical details of advertising or research methodology. However, used as an introduction and outline to be…

This report presents the Program 30 allocations by the New York City Board of Education to the thirty-two community school districts for fiscal year 1974-1975. The Program 30 funds are subdivided by the New York City Board of Education into several modules. Each module is a grouping of functional activities for which separate allocation formulas…

This report provides the text of President Jimmy Carter's message to the Congress of the United States on public broadcasting. The major portion of the speech is devoted to an argument for and description of a bill that continues and increases long-term federal funding for public television and radio. Specific proposals assure long-range funding,…

Discusses relationships between sources of income (tuition, gifts, endowment, facilities) and changes in enrollment, facilities, program, and capital growth. Describes measures colleges have taken to meet increased need for more capital support. Emphasizes need for new sources of income to defray debts if colleges are to survive. (JT)

Reports results of a content analysis of higher education research projects in the U.S. and Canada in 1972. Interprets data on kinds of research, who does it, financial support, and dissemination. (JT)

The purpose of the article is threefold: (1) to briefly introduce the first students in the Training and Development Program at Grand Canyon College, (2) to look at the content and methodology of the program, and (3) to mention some of the local and national supporters of the program. (Author/BP)

Reviewed are the implications for local Wisconsin school district of state legislation mandating the education of all handicapped children (Chapter 89). (CL)

Discusses relationships between the developed countries and the less developed countries. Emphasis is on the growing realization of the role of science and technology as determinants of standards of living. Widespread competence in geology is a positive factor. (Author/EB)

Reviews a book which presents a critical analysis of the National Academy of Sciences and its advisory function. Documents in detail case studies involving a variety of government and industry intrusions into the Academy's handling of six major technological problems. (GS)

Argues for increased financial support for scientific research by organizations such as the National Science Foundation as well as federal (Congress and the White House) promotion of the idea that science is an investment for the future. (PB)

A Technology Delivery System (TDS) is used to explain the role of incentives in stimulating public use of solar energy. Summarizes the application, components, experimental verification, and agency responsibility for these incentives within the conceptual framework of TDS. (GS)

The development of university libraries in Pakistan is summarized, with a discussion of the current status of such libraries, including consideration of library organization, resources, organization of collections and cataloging, services to readers, library staff, and major problems. (Author)

Adapted from remarks at the closing seminar of ACE's Academic Administration Internship Program (Washington, D.C. May 20, 1969).