ERIC Number: EJ1334739
Record Type: Journal
Publication Date: 2022
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1364-5579
EISSN: N/A
Available Date: N/A
Visual Vignettes for Cross-National Research
Facciani, Matthew; Brashears, Matthew E.; Zhong, Jingwen
International Journal of Social Research Methodology, v25 n1 p29-43 2022
Textual vignettes are a widely popular research tool, but they assume literacy and reading comprehension skills that limit their utility for both research with disadvantaged populations and cross-national research. We describe a new visual vignette approach, based on approaches used in studying populations with lower verbal ability, that avoids the issues raised by live actors while also reducing reliance on written language typical to textual vignettes. We examine the effectiveness of our new visual vignette using a survey experiment in which respondents were exposed to either a visual vignette, or a textual vignette, depicting the same interaction. We found that our visual vignette produced similar results when compared to traditional textual vignettes, confirming their utility. Additionally, we report on a pilot data collection using a cross-national sample, in which English literacy cannot be assumed. Our results indicate that our new method should improve research options both with low literacy populations and foreign language speakers.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: US Army Research Institute (ARI)
Authoring Institution: N/A
Identifiers - Location: United States
Grant or Contract Numbers: W911NF13R0001
Author Affiliations: N/A