In 2023, the UAE hosted the second largest number of international branch campuses in the world. They cater for 'local' Emirati students and the large resident community of 'expatriates', but there also is a growing number of international students coming to study in Dubai from abroad. Drawing on semi-structured interviews with students in Dubai, this paper compares the locational and study choices of international and domestic students at international branch campuses. The findings show that the domestic students often opt to study locally due to the more affordable tuition fees and gendered expectations to stay close to their families. Meanwhile for international students, the prestige associated with certain international branch campuses, usually is a decisive factor in motivating them to study in Dubai, alongside concerns for safety and proximity to their country of usual residence. In addition, many international students believe that Dubai's reputation as a 'world' city, which attracts people, goods, and investments from various part of the world, and the transnational education they are engaged in, will enable them to benefit from 'international exposure'. Both international and domestic students regard the academic credentials they attain in Dubai as potentially paving the way for the realisation of post-study aspirations.