Purpose: The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity…

This paper explores the legitimation of Finnish education export (EE) activities linked to higher education institutions. As a small non-English speaking country with only recent involvement in the EE market, Finland provides an underexplored context to consider the legitimation of overseas, fee-based educational services from the perspective of…

The study is aimed at contributing to the research of developing the employer brand of a university with the help of a special university project. Our basic research question is whether a Jubilee project could be used to develop the employer brand of a university and strengthen employee engagement. The authors present the possibilities of…

In this article, we consider faculty perceptions of journal prestige specific to the field of higher education administration research. Findings indicate stability in journal prestige rankings over time, and highlight journal criteria that faculty find most important to prestige.

This article explores leadership lessons that can be drawn from popular sport icons. These lessons reveal how athletes leverage their status to drive social change or how they inspire others through performance-based practices that align with effective modern-day leadership skills. We present four cases to illustrate key leadership competencies…

Purpose: Grounded in social cognitive theory, this study examines the role of responsible leadership in enhancing the reputation of universities within Bangladeshi higher education. Specifically, it explores the antecedents, outcomes and moderating factors influencing university reputation by connecting it with responsible leadership, teaching…

Student recruitment is essential for higher education institutions. There are various strategies to consider when organising student admissions and meeting recruitment objectives. Coopetition, which can be defined as cooperating with competitors, is one of them. Our qualitative study examines the elements at stake for French business schools that…

Private master's comprehensive institutions (PMCIs) in the United States navigate pressures to expand college access and equity while striving for prestige in the academic hierarchy. To strive for prestige entails competing for world-class status of greater selectivity, research intensity and resources, but such a pathway to excellence may,…

The rise of social media has opened countless opportunities to explore social science questions with new data and methods. However, research on socioeconomic inequality remains constrained by limited individual-level socioeconomic status (SES) measures in digital trace data. Following Bourdieu, we argue that the commercial and entertainment…

In 2024, the Australian Federal Labor Government announced the Better and Fairer Schools Agreement 2025-2034, which sets policy, inter alia, for Australian school funding for the next ten years. This paper contributes to the critical policy analysis literature on school funding by undertaking a focused analysis of this recent policy, deploying a…

We offer a Cultural Studies approach--a transdisciplinary field of study critically examining contemporary culture--to illuminate the roles of cultural producers and consumers in mediating the meaning of university rankings amidst a global media landscape. Using the case study of Quacquarelli Symonds (QS) and drawing on the concepts of: (1)…

Located at the place where excessive entitlement and the "best-loved self" intersect, this research illustrates what happens when the excessive entitlement of one educator trumps that of another. Then, in a perverse sort of way, those who are excessively entitled may even imply that the other is acting excessively entitled. This is how…

This study assesses the technical efficiency of higher education institutions in terms of labor market outcomes for recent graduates, employing a comparative analysis of three distinct methodological approaches. Using a sample of recent graduates of Colombian universities who earned their degrees between 2007 and 2011, we estimated the…

A pervasive issue in the school choice literature is whether schools of choice cream skim students by enrolling high-achieving, less-challenging, or less-costly students. Similarly, schools of choice may "push out" low-achieving, more-challenging, or more-costly students. Using longitudinal student-level data from Indiana, we created…

This study explores the mechanisms that underlie the effect of school marketing strategies on parents' perceived school attractiveness, particularly emphasizing the mediating role of parents' perceptions of being welcomed in urban schools. Additionally, we investigated how schools' marketing strategies work differently among parents with different…