Americans believe in the importance of a college education, but it is difficult to raise money among alumni and communities are less responsive than in the past. Three sources of resistance include: changed set of economic expectations and presumptions, attitudes of Baby Boomers, and the erosion of international competitiveness. (MLW)

When done properly, a school newsletter can be a valuable public relations tool. To keep newsletters informative and effective, principals should allow sufficient time, personnel, and funding. Tips are offered as to tone, writing style, readability, format, and involvement of parents and local businesses. (MLH)

Consists of background information on and an interview with United States Representative William D. Ford, a Democrat from Michigan. Topics discussed include private technical schools, public funding of training, high-risk students, the student loan default rate issue, and accountability. (CH)

One approach to rebuilding public confidence in schools is to establish a visiting program for parents and patrons. This article describes a one-day "accreditation visit" program in Colorado that asks parents to observe classes, assess school climate, and make suggestions for school improvement. (MLH)

Suggests several techniques principals can employ to increase media coverage and public knowledge of the positive side of local educational developments. (PGD)

Geography needs a good public image. This cannot be achieved through the geographer's traditional publishing channels. The media should be used. (RM)

U.S. Supreme Court decisions handed down in June and July 1985 rejected the use of silent periods for religious purposes in the public schools, and restricted the use of public funds to support supplemental educational programs in parochial school settings. (PGD)

Examines the relationship between ownership type and care offered in 424 old age institutions (OAIs). Analysis revealed that the nonprofit sector allocates more money for direct patient care and as higher staff-patient ratios than proprietary institutions. The results are discussed in relation to previous research. (JAC)

Argues that good reading instruction is a marketable commodity. Tells reading teachers how to run a public relations campaign on behalf of themselves and the vital services they provide. (FL)

Describes several ways reading professinals can use the media to increase the public's confidence in the reading program and its support, both financial and moral. (HOD)

Subjects read a supposedly real news account of a medical experiment in which the scarcity of the treatment employed and the amount of scientific justification for the experiment were experimentally varied. Factors that might influence public attitudes about social experiments are explored. (Author/DEP)

Education in safety and injury control, while fully available, needs more public recognition and concern than it now receives. (JD)

Nonprofit agencies involved in child welfare are increasingly interested in generating publicity for their work and improving their organization's public image. This booklet compiles information, tips, and resources helpful to public relations and communications professionals and agency personnel responsible for handling media relations for child…

Describes how full confidence in higher education can once again become a high national priority. (Author)