In light of the current discourse around the alleged discriminatory nature of the SAT and ACT exams against underrepresented minority students, and the increase in American institutions of higher education choosing to adopt test-optional freshman admission policies, this study sought to identify weather these policies are associated with changes…

Public trust in university brands is key to unlocking growth potential of enrollments and endowments. Most Trusted Universities Report measures the public view of trust in 135 doctoral universities and explores how trust varies among diverse groups and different types of institutions. This report unpacks why trust is important, how trust is built…

In this paper, we investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. We argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of these legitimacy claims is strongly connected to the…

Higher education institutions (HEIs) have long embraced a path towards sustainability and engaged in supporting sustainable development. The adoption of the sustainability development goals has forced HEIs to assess how they engage with these goals and how they address societal challenges head on. However, the emergence of sustainability rankings…

Purpose: The aim of this research is to explore the relationship between green job positions and descriptions, green performance management, green employee relations with job pursuit intentions and the role of employers' prestige as the mediator. Design/methodology/approach: A survey research design with a sample of 216 undergraduate specialising…

Although there has been an accelerated growth in the education field in developed countries since the second half of the 20th century, it is not the case among developing regions where progress is slow and uneven. To help the Southeast Asian region move forward, it is imperative to examine the topographical trends within this field of study. Thus,…

When the studies are examined, it is seen that social media addiction (SMA) increases in adolescents with high social desirability and social appearance anxiety (SAA). For this reason, the aim of this research is to examine SMA in adolescents in terms of SAA and social desirability and to determine at what level social desirability and SAA predict…

College graduates earn higher wages than noncollege graduates, but questions remain about the degree to which this wage difference is driven by learning in college or by the signal that the degree sends to employers. Based on a review of the literature, I propose that the value of a marketing degree is much less related to learning marketing than…

In Singapore, where primary and secondary students routinely top standardized worldwide mathematics examinations, a paradox emerges: when reaching university, many struggle to apply their skills critically in real-world contexts. This commentary examines the challenges and strategies involved in teaching quantitative reasoning (QR) to…

The point in describing the work conducted at a now-elite university (Boston College) and in the quoted commentary in this article is that a stronger case can be made that America's most elite institutions (like Yale and Harvard) could and should be doing more--not less--in supporting affirmative action. The author proudly congratulates his alma…

The current range and volume of research evaluation-related literature is extensive and incorporates scholarly and policy/practice-related perspectives. This reflects academic and practical interest over many decades and trails the changing funding and reputational modalities for universities, namely increased selectivity applied to institutional…

We gain much of our knowledge from other people. Because people are fallible--they lie, mislead, and are mistaken--it seems essential to monitor their claims and their reliability as sources of information. An intuitive way to do this is to draw on our expectations about claims and sources: to perform expectation-based updating (Hahn, Merdes,…

Organizations are building sustainable practices due to newer regulations and a commitment to the greater good. They are targeting the majority of consumers who want to live a sustainable lifestyle. As a result, universities have an opportunity to integrate sustainability topics into their coursework. This study addresses a curriculum gap that…

Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…

This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…