Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

In the vigorous trend of international publication as a crucial research performance indicator, English claims the status of the uncontested global language of academic publishing. In this study, after providing a sketch of the policies of writing and publishing in English in Iran (reflected in national policy documents and university bylaws), we…

Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

Despite college rankings' popular yet controversial nature, there is little known about the relationship between college rankings and students. Prior literature suggests that students who make use of rankings are more privileged, yet there lacks a comprehensive analysis surrounding the types of students who place importance on rankings in more…

Women are over-represented in some sectors of higher education and underrepresented at doctoral institutions, particularly at the highest professor rank and at institutions with high prestige (Carr, 2021, Blackmore, 2015; Brewer et al., 2002; West & Curtis, 2006). This study explored gender disparity in the context of societal and…

The Chinese government promulgated several policies to encourage academics to participate in applied projects. As collaboration with industry on applied projects consequently increased, previous research found that the external funders placed constraints on the applied projects in which the academics were involved. Academics have tried to find a…

While interdisciplinarity has been promoted in universities for decades, research suggests that untenured faculty struggle to receive recognition for their interdisciplinary research. Informed by the microfoundations of institutional theory and discursive legitimation, we examine how members of academic departments participate in the legitimation…

Funders are increasingly requiring international collaboration for research projects and such projects add to the reputation, rankings and research gravitas of institutions and individual researchers alike. The power asymmetries in global knowledge production means that international research collaboration comes with a range of taken-for-granted…

The South African higher education sector is annually buffeted with student unrest, ensuing costly vandalism of institutional property and jeopardy of academic progress. This paper explores episodes of vandalism in higher education institutions in South Africa. The literature review is utilised as a qualitative submethodology. 47 journal articles…

Elementary school students with or at risk for emotional and behavioral disorders (EBD) are likely to experience social difficulties and challenges with peer relationships (e.g., victimization, rejection, isolation, and negative peer influence). A particularly salient influence on students' classroom-based social experiences is how they are…

Selecting a major is a critical decision for undergraduate students, yet research on their decision-making processes within the Chinese context remains limited. Using cultural capital and the dual-process model of culture in action as theoretical frameworks, this study examines the major selection processes of 45 first-year students at two elite…

In general, quantitative data (numerical and measurable) and qualitative data (descriptive and subjective) in higher education institutions represent quality and finally result in the quality of the higher education institutions. This research paper is focusing on the overall theory values of quantitative data in terms of qualitative outcomes. In…

In the first report in a three-part series on financial aid leveraging, Stephen Burd details how Baylor University used predatory inclusion practices in their financial aid policies by steering the families of low-income students to Parent PLUS loans to fill substantial financial aid gaps, potentially causing them significant financial distress.…

Social media offer an unprecedented opportunity for companies to interact more closely with customers and market their products and services. But social media also present reputational risks as negative word-of-mouth can spread more quickly and widely through these platforms than ever before. This study investigates how companies respond to…