Objective: Investigate how college students perceive positive aspects of health as compared to neutral and/or negative aspects of health. Participants: 20 college students (55% female, 50% Black, M age = 23 years, SD = 4.1 years) completed a card-sorting activity as part of a focus group. Methods: Each participant ranked 57 cards by perceived importance. The cards included positive (n = 19), neutral (n = 19), and negative (n = 19) health topics. Results: Positive and neutral health attributes were significantly more important than negative aspects of health, with student rankings indicating declining importance from positive to neutral to negative aspects of health. Conclusions: Findings suggest that campus health professionals should consider salutogenic approaches to health promotion that enable college students to achieve short-term health gains and health maintenance in addition to disease prevention and harm reduction.