This article describes findings from a qualitative phenomenological study that explored the perceptions of assistant principals of curriculum and instruction (APCIs) regarding the effectiveness of their role. The APCI is an emerging role in school administration. Such nascent change in the role of an AP aptly represents the theme of this journal edition, "Leadership in a Time of Change." There needs to be more research involving APCIs, including whether the position is effective in practice. Findings from this study explicate the duties of an APCI and a lack of specific training provided to individuals assuming this role. Advantages of the role include increased consistency in messaging and working with teachers to improve practice. Perhaps the most concerning finding is an implication that adding an APCI to a school's administrative team provides a reason for building principals to abdicate or minimize their role in instructional leadership. The article concludes by discussing the findings and implications for future practice.