The history of post-secondary education in America since World War II has been in many ways a success story, with greater student access a signature feature of the many changes witnessed on campuses large and small. Much work remains to be done in the area of access and affordability, especially in the financial aid system and in standardized…

Despite the scholarly attention on the effects of merit aid on college access and choice, particularly on the significant effect that states' varied eligibility criteria play, no studies have examined the policy process through which merit aid criteria are determined. This is surprising given the recent attention to state-level policy dynamics and…

This paper investigates the impact of Texas's Top Ten Percent Rule--which grants automatic entry to any public college in Texas for Texas high school graduates who graduate in the top decile--and subsequent targeted recruitment programs initiated by Texas's flagship universities. Using data on SAT test-takers in Texas from 1996 to 2004, we find…

Recognizing that higher education is a market driven by consumer choice and reluctant to regulate college behavior directly, state and federal policymakers have created a host of college information disclosure and reporting requirements. Armed with better data, the theory goes, students and parents will vote with their wallets, putting pressure on…

The Federal Pell Grant Program is a critical source of grant aid for many low-and moderate-income college students. Over the past decade, the federal government has expanded the program to serve more students, increasing the maximum level of each award to $5,550 and better ensuring college access and success. However, the House 2012 budget…

Nearly 40 years after the reauthorization of the Higher Education Act directed aid from institutions to students in an effort to enhance student choice and opportunity, the system of higher education continues to be widely stratified with regard to college degree attainment across family income levels and with regard to the distribution of…

There is much discussion today about the need to transform higher education. Experts and researchers list numerous challenges: low student retention and graduation rates, the increasing cost of higher education, and concerns that graduates don't possess the skills required to compete successfully in today's interconnected, global marketplace.…

This study analyzes the potential of major financial aid initiatives to serve as key elements of an institutional branding strategy. Concepts of branding and marketing serve as guiding frameworks for the analysis and interpretation of the findings. Using a case study approach, data were collected through interviews and document analysis at the…

Policy-making in Canadian post-secondary education is rarely the subject of intensive, systematic study. This paper seeks to identify the distinctive ways in which Canadian post-secondary education policy decisions were constructed and implemented, and to posit an analytical framework for interpreting policy-making process in post-secondary…

The premise of this work is simple: the history of college admission since World War II is a consumer history. The way in which this history unfolds is far more complex. College admission is a contested good. It is simultaneously a consumable good (students purchase a college education for personal and familial reasons) and a social good (various…

Recently, spending and fees at colleges and universities have been rising faster than family incomes. If this trend persists, increasing emphasis will be placed on endowments as a source of finance. This paper examines financial planning when growth rates for the sources and uses of funds differ. First, we examine concepts of "intergenerational…

While most states continue to award large amounts of need-based aid to needy students so that they can go to college, private colleges and universities have not followed suit. The most current National Postsecondary Student Aid Survey shows that in non-doctoral private four-year institutions, those in the highest income brackets (students whose…

Using the 2007-2008 National Postsecondary Student Aid Study, this study tested positively the hypothesis that college students are either likely to acquire debt above the national median or work more than 30 hours a week in order to graduate from a four year degree within six years. These results resonate with the theory of academic capitalism,…

This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…

The expense of attending college is one factor that may explain why low-income students often drop out of school. In California, despite generous state aid and relatively low fees at community colleges, many low-income students still have substantial college-related costs that they cannot cover. To compound matters, federal support for students…