Designed to be of practical assistance to those interested in improving their abilities for group discussion leadership and participation and their knowledge of learning-discussion groups, this book is organized so that the first seven chapters are concerned with theory and the last seven concern practical application. The chapter titles are as…

This is the second text in a Business English series designed for non-English-speaking secretarial students. Its purpose is to teach conversational English while providing students with useful information about secretarial skills and American culture. The fifteen lessons in the text are each divided into four parts: Part 1 focuses on some aspect…

This is the third text in a Business English series designed for non-English-speaking secretarial students. Its purpose is to teach conversational English at the intermediate level while providing students with useful information about various secretarial professions and about American culture. The ten lessons in the text are each divided into…

The advertising industry in the United States is thoroughly analyzed in this comprehensive report. The report was prepared mostly from the transcripts of the Federal Trade Commission's (FTC) hearings on Modern Advertising Practices. The basic structure of the industry as well as its role in marketing strategy is reviewed and some interesting…

Prepared by an English instructor and a reading supervisor from ideas suggested by an advisory committee of teachers, this compilation of learning activities is designed for use by language arts teachers to supplement the curriculum resource handbook, "Learning Laboratories for Unemployed, Out-of-School Youth" (ED 047 273). The 19 activities,…

A two group-two treatment research design is presented; it allows for the assessment of the individual and the combined effects of the two treatments. Advantages include: (1) Initial evaluation represents an estimate of the stabilities of the measurements; and (2) Observation 4 compared with the average of Observation 1 and Observation 2 tests the…

How do innovations (defined as idea, products, and practices perceived as new by an individual) diffuse to members of a social system? The authors answer this and other questions about the character of innovators, the rate of adoption of ideas, and the decision-making process in 103 generalizations about diffusion of innovation. These propositions…

A discussion providing a background sketch of theories and research specifically about, or pertaining to, the subject of knowledge utilization in the public education system in the United States is presented. The problem is defined as the question of how and why existing information comes to be considered "useful" by practitioners and how it is…

The frequency theory of verbal discrimination learning makes no distinction between silent and spoken rehearsal. Further, the frequency theory predicts that the study-test method of list presentation is superior to the anticipation method. College students, performing under silent and spoken rehearsal conditions, learned 16 low-frequency…

This teacher rating scale was sent to principals of alumni. The first six variables concern personality; the next 10 are directly associated with teaching. A factor analysis is being made. No statistical test of validity was made due to lack of a criterion measure. However, rater bias and test unreliability lower validity. (See TM 001 300 for…

The main problem of the English teacher is discussed. This is stated to be administrative, i.e., he has to make a decision to determine how to organize all that he wishes to teach within the limitations imposed upon him by unavoidable circumstances. General aims regarded as appropriate for academic courses for British pupils in third, fourth,…

Presented at a rural health care research forum held in conjunction with the American Medical Association's annual Conference on Rural Health (March 1975), the papers in this publication reflect the forum's focus upon assessment of recent research relative to rural health care delivery and the need for researcher communication and interchange. A…

This booklet comprises eleven articles selected from a set of papers delivered by a number of professional educators and researchers during seminars arranged in the West Indies and the United States in compliance with the goals of the Caribbean American Scholars Exchange Program. The 11 articles are grouped in 4 sections. The first section…

Children and adults speaking English, Hungarian, and Italian were asked to describe sets of pictures which manipulated the pragmatic category of givenness. The working hypothesis was that there exist rule-governed relations between the perception of certain categorical aspects of the communicative situation and the use of certain conventional…

Volume 4 of an annual series, this issue focuses chiefly on a variety of perspectives relating to cross-cultural research. The major article is comprised of 15 topics encompassing cognitive and affective aspects of culture contact, language and communication, and culture exchange. The topics address Japanese perceptions of foreigners, learning of…