Social media offer an unprecedented opportunity for companies to interact more closely with customers and market their products and services. But social media also present reputational risks as negative word-of-mouth can spread more quickly and widely through these platforms than ever before. This study investigates how companies respond to…

The objective of this article is to analyze the didactic functionality of a chatbot to improve the results of the students of the National University of Distance Education (UNED / Spain) in accessing the university in the subject of Spanish Language. For this, a quasi-experimental experiment was designed, and a quantitative methodology was used…

Social presence is an essential construct of the well-known Community of Inquiry (CoI) model, which is created to support design, facilitation, and analysis of asynchronous online discussions. Social presence focuses on the extent to which participants of online discussions can see each other as "real persons" in computer-mediated…

The author discusses the impact of Black Twitter, a section of Twitter dominated by members of the African diaspora, on marginalized communities when it offers alternatives to the rules and expectations of mainstream social media, especially in relation to such online games as UNO. She touts the value of what she calls the "petty" for…

This article explores how college instructors can use William Blake's unique pairing of image and text -- what W.J.T. Mitchell calls "composite art" -- to encourage students to think and write about the dynamic interplay of image and text in modern communications. Opening with an anecdote of teaching Songs of Innocence and of Experience…

Commenting, liking and reacting on the Internet have become ubiquitous. In almost every online interaction, people have the opportunity to show their approval of comments. It has also become common to express several other feelings such as anger, love, and compassion through emojis. Previous research suggests that "online spaces represent a…

Courses: Interpersonal Communication, Gender and Communication, Communication and Technology. Objective: This activity utilizes a modern dating application to bring lessons of identity constructions to life through an analysis of online dating profiles.

In recent years, 'Facebook' is considered a widely used social network site, used by a vast cross section of persons worldwide, regardless of age, job and education level. Facebook was commenced in February 2004 as a social networking site for Harvard students and expanded to all over the world, thus offering an extensive attain within a defined…

This study identifies and explore the perceptions of advantages, disadvantages, and means of disadvantages of web-based e-coaching as an alternative to face-to-face business coaching. With little research in existence on the topic of e-coaching, this study aims to bring forward insight and details on the viability of e-coaching in a business…

This phenomenological study addressed perceptions of virtual sorority recruitment and was conducted at a large, public university in the Midwestern United States. Data was gathered through interviews using a criterion sampling method in place for this study. Study participants fell into one of the following categories: new members, general…

Higher education institutions (HEIs) usually work open throughout the academic session. In the COVID-19 pandemic time, all the HEIs were also closed temporarily. The study examined the major challenges faced by the teachers and students from the virtual classroom during the nationwide lockdown. Due to the nationwide lockdown and lack of funding,…

Online presentation is emerging when classroom presentation is not possible. This study was to compare students' interactivity between the asynchronized online presentations with hashtags and the synchronized classroom presentations. This was a secondary analysis with seven courses conducted between 2016 and 2020. Students' interactivity in group…

The COVID-19 pandemic has cast digital communication competency into sharp relief. Rapid virtualization of how we work and learn has highlighted this challenge for business education. In response, the business communication syllabus must evolve to include digital communication competencies. Most of our students are comfortable with computer and…

In online surveys, the use of manipulation checks aimed at measuring respondents' attentiveness has become common. More than being measures of attentiveness pertaining to a specific survey, instructional manipulation checks (IMC) could work as generic measures of the quality of the answers a person gives when completing a questionnaire. By using…

Background: Online discussion is one of the commonly used tools to enhance students' interactions and engagements in online courses, but it is not clear how social presence in online discussions impacts students' learning and what kinds of interactions we should encourage. Social network analysis provides a new methodology to investigate how…