Starting from its launch in China in 2016 as Douyin, the social media platform, TikTok, has become a worldwide success. According to a statistical report conducted in January 2022, TikTok is available in over 150 countries and 75 languages, and is the fastest growing social media application worldwide. As expected, such a phenomenon has given rise to a huge amount of scientific literature, spanning medical studies to sociology, psychology to communication, and computer studies to anthropology, while the peculiar engagement TikTok arouses remains, at least to my knowledge, unaddressed. In this paper, I attempt to fill this gap by discussing the phenomenology of the TikTok experience and analyzing which kind of temporality and attention is constituted through such social media. I also analyze the educational import of the sheer, radical undergoing TikTok induces, putting forth the role of education in dealing with TikTok engagement.