This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…

Ethnographic research between 2000 and 2005 in the Business Department of a Further Education (FE) college (College X) was designed to uncover the validity of achievement and success rates as proxy measures for the meeting of New Labour's skills and egalitarian agenda. Whilst the general view of senior managers was that improved success rates…

Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…

There is a lot of money to be made from marketing to children. Children make spending decisions about their own cash, they influence their parents' spending decisions--and they have their whole purchasing lives ahead of them. For these reasons, marketers have, over the years, done everything they can to create a "360-degree" marketing…

This article argues that, in Greek higher education policies of the 2000s, "equality of educational opportunities" is not given as much importance as in the 1980s and the 1990s, when higher education had been massively expanded. In the 2000s, the issue of equity is giving way to that of efficiency/quality, in accordance with a neoliberal…

This article investigates neo-liberal policy on education in Denmark, Norway and Sweden. Traditionally, the edifice of the education system in these Scandinavian countries has been built on egalitarian values, but over the last 20 years they have increasingly adopted market-led reforms of education. The extent of neo-liberal policy varies between…

The article discusses higher education policies and policy making during the period of the author's direct involvement between the mid-80s and the present. The author points to an increasingly ideological form of policy making which has emphasised the economic role of higher education and created a higher education "market". As the scope…

"Measuring Competitive Effects from School Voucher Programs: A Systematic Review" by Ann G. Egalite (p443-464, this issue) concludes that, "overwhelming [U.S.] evidence supports the development of market-based schooling policies as a means to increase student achievement in traditional public schools." Here, John Merrifield…

For-profit colleges have been dismissed by community college administrators and faculty as imperfect institutions that focus too heavily on skills-based training, to the detriment of a well-rounded academic experience. Although there are many appropriate criticisms of an educational model that relies on federal funding to make a profit--while…

This qualitative study used cyber-ethnography and grounded theory to explore the ways in which 35 undergraduate students crafted and refined self-presentations on the social network site Facebook. Findings included the identification of two unique forms of self-presentation that students enacted: a "curated self" and a "commodified…

Declining resources, new delivery models for education, questions regarding the value of research, issues surrounding athletics, physical security threats, and slowing demand for college graduates represent only a few of the risks on the horizon for colleges and universities. Higher education is transforming rapidly, creating both opportunities…

Background/Context: There is a deep and yawning chasm between the world of tests and testing practices as they ought to be and the actual tests and testing practices now imposed on American students, educators, and schools. That chasm of theory and practice is a function of the dominant paradigm of educational reform, with its theory of action…

This concluding paper examines the contributions in this Guest Issue by locating them within the ongoing debates about the role and contribution of social science research, particularly through the production of journals. Set in the context of on-going attacks on the relevance of social science research and the failure to respond to major crises…

Public education in Chile has been steadily losing students as a result of the implementation, for the last 35 years, of a market model. In this paper we exemplify how a structural problem (public schools' declining enrollment) created by neoliberal educational policies is transformed into an individual problem to be managed by the public school…

At the beginning of December 2014, Canada's Prime Minister and Minister of State (Science and Technology) released their science, technology and innovation strategy and launched the Canada First Excellence Research Fund (CFERF). This brief looks at the implications of the proposed policy on academic research and on research and development…