Forty overweight female subjects were randomly assigned to one of eight treatment combinations in a 2x2x2 matrix. The use of positive coverants produced significantly more weight loss than negative coverants. (Author)

Requests for reprints should be sent to: Norman N. Markel, Communication Sciences Laboratory, University of Florida, Gainesville, Florida 32601.

Research sponsored by the Advanced Research Projects Agency of DOD under contract No. 92OF-9717 and monitored by the Air Force Office of Scientific Research under contract No. AF 49(638)-1237.

Study reported to the Western Psychological Association (Long Beach, California, April 1966).

This monograph examines the impact of media advertising on the poor. The first half of the report discusses research on the conceptual styles of the poor, mass communication among the poor, and advertising and the low-income consumer. The second half describes the methodology and results of a study of the advertising evaluation capacity and…

Most educators have not studied the research evidence regarding creativity and know little about the personality characteristics of creative people. Research has shown, for example, that creative people are aesthetically sensitive, imaginative, and flexible. They are also self-reliant individualistic, independent, and perceptive, and have a…

This report describes the cognitive procedures which a group of Australian stipendiary utilize in court to make decisions. The study was based on an assumption that magistrates represent a group of professionals whose work involves making decisions of human significance, and on an assumption that the magistrates' own perceptions of their ways of…

A study replicated Robert Sommer's classic work of library table seat choices, showing that people given defensive instructions chose end seats while people given offensive instructions chose middle seats. In a followup study, defensiveness was measured in college students who were asked where they typically sat at library tables. This study found…

Whereas rigorous quantitative methods (in experimental methods, data interpretation, concept formation, hypothesis construction) and formal style and format are essential in theory verification research, their applicability centers on the fact that in theory verification research, it is necessary to determine whether the strategies used for…