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Peer reviewedWober, Mallory – Journal of Communication, 1978
Reports on a survey of British television viewing. Results indicate that younger viewers are more likely to watch a higher proporation of programs containing violent material than older viewers. (JMF)
Descriptors: Age Groups, Audiences, Behavioral Science Research, Foreign Countries
Peer reviewedMurphy, Glynis H. – Journal of Mental Deficiency Research, 1978
A critique of the behavior modification technique of overcorrection, used primarily with mentally handicapped individuals to reduce undesirable forms of behavior, is presented. (BD)
Descriptors: Behavior Change, Behavior Theories, Behavioral Science Research, Ethics
Peer reviewedZigler, Edward – American Journal of Mental Deficiency, 1978
The author asserts that the incidence of mental retardation will be significantly reduced only when we have a greater understanding of the nonorganic form of mental retardation, the type that afflicts approximately 75 percent of persons labeled mentally retarded. (Author/CL)
Descriptors: Behavioral Science Research, Exceptional Child Research, Federal Aid, Financial Support
Peer reviewedWalton, Martin – Economics, 1978
Investigates investment behavior of 42 British business firms to determine the degree to which firms are influenced by standard economic theory. Findings indicated that orthodox economic theories of investment and appraisal techniques have little influence on investment behavior. (Author/DB)
Descriptors: Behavioral Science Research, Business, Business Administration, Decision Making
Peer reviewedRitti, Alyce R. – Journal of Communication, 1978
Investigates how social expectations affect development of social functions of young children's speech, and concludes that children's expectations of appropriate verbal behavior are affected by differences in situations, age and sex. (MH)
Descriptors: Behavioral Science Research, Children, Social Behavior, Social Influences
Peer reviewedBate, Barbara – Journal of Communication, 1978
Reports research designed to assess changes speakers are making in their language patterns and how speakers begin and evaluate these changes. (MH)
Descriptors: Behavioral Science Research, Females, Language Patterns, Language Usage
Birnbaum, Isabel M.; And Others – Journal of Verbal Learning and Verbal Behavior, 1978
The influence of alcohol intoxication on the retrieval of information from memory was investigated in nonalcoholic subjects Intoxicated subjects recalled fewer categories and words within categories. The retrieval stage of memory did not appear to be affected by alcohol. (SW)
Descriptors: Alcoholic Beverages, Behavioral Science Research, Drinking, Language Research
Peer reviewedBaumeister, Roy F.; Jones, Edward E. – Journal of Personality and Social Psychology, 1978
This study, concerned with distinguishing between the public and private determinants of self-presentational strategy, tests the hypothesis that one consequence of another's prior knowledge about a person is an implicit pressure on that person to act in a way consistent with what the other already knows about him or her. Subjects were 90…
Descriptors: Behavior Patterns, Behavioral Science Research, College Students, Personality Assessment
Peer reviewedBenton, Marc; Frazier, P. Jean – Communication Research--An International Quarterly, 1976
Extends the theoretical concept of agenda setting to include awareness of general issues, awareness of proposed solutions, and specific knowledge about the proposals. Examines whether or not agenda setting is operative at these levels and compares findings with previous agenda setting studies. (MH)
Descriptors: Behavioral Science Research, Content Analysis, Information Dissemination, Information Sources
Peer reviewedAdams, W. Clifton; Beatty, Michael J. – Communication Monographs, 1977
Tests whether either of two antecedent variables, dogmatism and need for social approval, affect the relationship between message strategy and resistance to persuasion. (MH)
Descriptors: Attitude Change, Behavioral Science Research, Field Studies, Higher Education
Scott, Michael D.; Hurt, H. Thomas – Southern Speech Communication Journal, 1978
Investigates four directional hypotheses pertaining to the interactive effects of communicator and message type on attitude change and terminal perceptions of the communicator. (MH)
Descriptors: Attitude Change, Behavioral Science Research, Credibility, Higher Education
Anderson, Peter A.; Todd de Mancillas, William R. – Southern Speech Communication Journal, 1978
Contends that subjective or perceived homophily is more important than objective homophily in determining communication outcomes since it is communicator perceptions that influence communicator behavior. (MH)
Descriptors: Behavioral Science Research, Credibility, Higher Education, Interaction Process Analysis
Peer reviewedRarick, David L. – Quarterly Journal of Speech, 1977
Discusses a study designed to determine if audience responses are in line with expectations developed from a rhetorical criticism of campaign messages. (MH)
Descriptors: Behavioral Science Research, Mass Media, Persuasive Discourse, Political Attitudes
Peer reviewedSousa-Poza, Joaquin F.; Rohrberg, Robert – Human Communication Research, 1977
Proposes that body-focused movement reflects a degree of uncertainty involved in generating information as a function of type of information, psychological differentiation of encoder, and psychological uncertainty of communicative setting. Object-focused movements appear to occur in relation to the type of information and listener availability.…
Descriptors: Behavioral Science Research, Body Language, Cognitive Processes, Higher Education
Peer reviewedHurt, H. Thomas; And Others – Human Communication Research, 1977
Reports the results of the development of a self-report measure of innovativeness, and discusses the utility of such an instrument in human communication research as well as related issues such as validity, reliability and association with social desirability. (MH)
Descriptors: Behavior Rating Scales, Behavioral Science Research, Cognitive Processes, Higher Education


