Utilizes a needs and gratifications perspective to examine various patterns of interpersonal communication of children and adolescents concerning political topics. (MH)

Reports the results of three independent studies designed to investigate the relationship between communicator style and attraction. (MH)

Both news and public relations people have higher expectations for the skills and ethics of those involved with news media. (KS)

Assesses the availability of data on drinking practices and behavior of Black Americans. Reports that reliable information based on empirical investigations is unavailable and that books and booklets pertaining to this subject matter are practically nonexistent. (Author/ABB)

Tested the hypothesis that different pay referents should result in different tactics to reduce inequities. Suggests that the various types of inequity relate differentially to each of three outcome variables: pay satisfaction, intent to remain with a company, and frequency of extra-role behavior. (Author/ABB)

Four criteria for evaluating the appropriateness of units of analysis for task analytic research are proposed. Meeting all four criteria and thus recommended for use in behavior analytic work is percentage correct with competent performance coded and a task analysis grid showing individual step performance. (Author/DB)

Discusses criticisms of behavioral science research methodologies, and offers solutions which emphasize that it is only on the basis of theory that one can decide on an appropriate hypothesis to be tested, on a correct method of statistical analysis, and on whether the experimental results can be generalized to a population of interest. (Author/KS)

Discusses analysis of covariance (ANCOVA), a standard tool for data analysis in psychological research. Considers the two major ways in which psychologists have used the technique: for increasing the precision of estimation in randomized experiments and for seeking to remove bias in nonrandomized studies, comparing ANCOVA with analytic…

Provides an expository presentation of multivariate analysis (MANOVA). Addresses several questions relating to why one should use MANOVA, its structure, how MANOVA test statistics and follow-up tests are obtained and interpreted, presentation of results, and alternatives to MANOVA. Uses an example data set to illustrate these points. (Author/KS)

The importance of applied behavior analysis (ABA) in the etiology, control, and prevention of major types of morbidity and mortality is discussed in terms of the health promotion era in public health, the merging and extension of ABA and public health paradigms, and the development of effective interventions for maintaining healthy behavior.…

Reviews the principles of the behavioral model of learning and discusses the need to incorporate these principles in the development of educational software programs. Criteria for evaluating software programs based on their inclusion of behavioral principles are provided, and the evaluations of six available programs based on these criteria are…

Infants of one, two and three months of age were presented with two checkerboard patterns, one stationary and the other moving in a horizontal oscillatory motion at one of eight rates. Results showed reliable differences in ocular behavior as a function of rate stimulus motion for all three groups of infants. (MS)

States that most experimental, quantitative, statistical research in education is useless and even misleading or erroneous, because educational quality cannot be measured by quantitative analysis. Author urges educators to refer to literature, philosophy, history, and above all, common sense and experience, to make their own evaluations. (RW)

Describes recent progress in research on prenatal behavioral development and in a systematic fashion the various ways in which prenatal experience can affect the development of behavior in the neonate as well as in the embryo and fetus. (Author/RK)

This paper examines the relationship of some social factors with extramarital sexual permissiveness. Findings indicate that the best variable to explain extramarital sexual permissiveness is premarital sexual permissiveness. (Author)