Six administrators discuss leadership. (MLF)

In this study, a random sample of 20 male care-givers was contrasted to 20 male engineers and 20 female care-givers on personality traits and sex typed contingency behaviors. Personalities of male care-givers corresponded to the feminine direction of their female counterparts, but were not significantly more feminine than male engineers.…

The results of this study support the theory that spatial behavior norms are learned early in life. Results show that Black children stand closer than Whites in the primary school years and also stand less directly. White female children are most distant and Black female children are closest in space range. (WI)

Socialization theory can contribute to consumer research because it focuses on (1) youth and development, (2) interaction of factors affecting consumer behavior, and (3) linkages between mental processes and overt behavior. Various approaches to socialization research and consumer research are described, including cognitive development and…

Looks at the type of political television commercial (image or issue) and the length (five minutes or sixty seconds) and compares the effects of the type and length on candidate evaluation, recall of commercial content, and the likelihood of voting for the candidate. (MH)

Reports a study exploring the relative effects of three model variables (exhortations, practices and demands) and subjects' sex, on donation behaviors and evaluations of the model by 96 junior high school students. (BD/BR)

Investigation compared outcomes among a six-hour, one-session-only assertion training workshop model, a six-week one-hour session per week assertion training model, and a control group. (Author/PD)

This paper reports the initial development of the Behavioral Style Questionnaire (B.S.Q.) for determining temperamental characteristics in 3-to 7-year-old children. (CM)

Investigates the effects of communication apprehension on listeners by focusing on the extent to which the apprehension of the sender influences his/her communication effectiveness as perceived by the receiver. (MH)

Defines lexical diversity as manifest vocabulary range and lexical density as the ratio of lexical to gramatical items in a unit of discourse. Examines the effects of lexical diversity and density on listeners' evaluative judgments. (MH)

Examines various measures such as intensity, frequency and reciprocity of hits used in a game fight between spouses and attempts to relate such actions to the amount of discord reported in the represented marriages. (MH)

Reports a study designed to determine whether instruction via compressed speech produces anxiety in listeners and concludes that anxiety increases as presentation rate increases. (MH)

Attempts to assess the relationship between age and conformity and the possible effects of social class on this relationship. For availability see CS 704 480. (MH)