Citation counts are a key metric in academic success, influencing career advancement and funding. However, the pressure to increase these counts has led to unethical practices such as citation inflation through manipulation. This paper examines strategies such as excessive self-citation, coercive citation demands by reviewers, and overuse of unpublished works, which distort the academic record and undermine scholarly integrity. The paper also explores ethical approaches to increasing citation counts, emphasizing high-quality research, appropriate journal selection, and active dissemination through reputable channels. A quantitative analysis of self-citation practices across different countries and fields revealed significant disparities, with some nations exhibiting high levels of self-citation among top scientists, while others showed more restrained behaviors. These findings suggest that citation practices may be influenced by various factors, including national research policies, cultural norms and others. The study highlights the potential long-term consequences of these behaviors for academic careers and the scientific community. Practical solutions to curb citation manipulation, such as stricter editorial oversight and improved journal collaboration, are proposed. The study aims to raise awareness of ethical challenges in academic publishing and offers strategies to maintain integrity in citation practices, ensuring that metrics reliably measure scholarly impact.