This paper reports on a four-year longitudinal study of 60 elderly women. Data about their happiness and social activities were collected using the Affect Balance Scale and nine measures of socially relevant activities. Direct relationships between happiness and social activity among elderly people were found. (Author)

Hypothesizes that the ability to create an attitude which would be resistant to later persuasive attack depends largely on whether the attitude is initially induced through direct persuasion or self-persuasion. Reviews a study designed to determine which technique produces greater resistance to subsequent persuasive attacks. (MH)

Develops an objective basis for categorizing and measuring communication variables in a variety of social situations. See CS 703 632 for subscription information. (MH)

Defines uni-comm as mediated interpersonal behavior which transmits an individual's values to others through the use of nonelectronic media. Specific types of uni-comm such as clothing, hair styles, bumper stickers, graffiti, buttons and decals are discussed. (MH)

Adolescents (N=36) categorized as nonobese, obese in a weight control program, and obese who rejected a weight control program were given opportunities to snack and were administered three personality tests. Results indicated the highest level of maturity for nonobese adolescents. Other results are also reported. (Author)

The behaviors of narcotics-addicted and nonaddicted newborns in the first 2 days of life were assessed and compared. (JMB)

Reports on a study designed to investigate the variables of greeting behavior. (MH)

Investigates the control or dominance aspects of dyadic message exchanges and suggests a coding technique for analyzing such interaction. See CS 703 560 for availability. (MH)

Thirty adolescents (10 institutionalized trainable retarded, 10 noninstitutionalized trainable retarded, 10 nonretarded CA-matched) and 10 children (nonretarded MA-matched) were individually given the Rosenzweig Picture-Frustration Study (Children's Form). (Author)

The general aim of the study was to gain insights into the thought processes and learning strategies of the beginning reader. It is based on the premise that since reading is a language task, the process of learning to read may show parallels to the process of learning to speak. (Editor)

This study examines the relationship, in women, between the motive to avoid success and feelings of being controlled externally. The results suggest that achievement motivation is blocked or lowered by feelings of external control in the situation of arousal of achievement anxieties in young women. (Author/PC)