A Marxian economic analysis of interpersonal communication within a capitalist system finds that capitalism, with its attendant stress on wholly economic values, produces a commodity-oriented society. Mass media advertising is the primary vehicle through which the capitalist culture indoctrinates the ideas of competition for the intangibles (love,…

Many urban high school principals are finding their jobs increasingly demanding and frustrating. This report, the result of a CEA questionnaire survey, summarizes the views of 190 principals in 23 cities on how they view their role and responsibilities. The main point of frustration is felt to be the apparent erosion of their function as…

The text of and comments on key court decisions, mostly from the U. S. Supreme Court, made from 1969 to 1971 and relating to mass communication law, are presented. Cases are subsumed under these headings: the First Amendment impact on mass communication; libel and the newsman; the puzzle of pornography; free press and fair trial; selected problems…

Audiovisual aids currently in use in the Quincy, Mass., public schools are evaluated in terms of how well they meet performance objectives for a particular course. The materials range from nursery to senior high school level in the curriculum areas of art, music, social studies, communications, science, mathematics, health and physical education,…

The Mother-Child Home Program was planned as a home-based, two-year cognitive intervention method. Women with varied incomes and education, both volunteer and paid, made 30-minute home visits twice weekly to help mothers become cognitive trainers of their own toddlers (starting at age two). Mother-child verbal interaction was stimulated with gifts…

Three 1970-71 studies concerning the styles of instruction that lead to higher intellectual performance among village American Indian and Eskimo high school students are presented in this final report of observations of teachers and students in several Native boarding schools and/or integrated urban high schools in Alaska. The first study, an…

This study is designed to compare "traditional" and "immersion" methods of language instruction to determine whether the latter is a viable alternative in four-year, secondary-school language programs. Both methods are evaluated on the basis of student achievement in comprehension, speaking, reading, and writing skills in Spanish. The hypothesis…

Three innovative instructional approaches in adult education for use in adult basic education programs are presented. The approaches are discussed in these papers: "Individualized Instruction Based on Performance Curriculum in Adult Basic Education" by Atilano A. Valencia, "Team Teaching--An Interacting System for Adult Basic Education" by Atilano…

This booklet was produced for teachers in the hope that the philosophy of multiple talents, and productive thinking will be an aid in the development of future citizens. In the introduction, Calvin W. Taylor discusses talents as the central focus in all classrooms, new tests for identifying important talents heretofore neglected, and the need of a…

A series of seven experiments provided information on the relationship between the learning of prose and the structural importance of the linguistic subunits. Five samples of prose, including narrative folktales and two samples of textual prose, were studied to determine whether the patterning of learning corresponded to the structural importance…

This volume is an attempt to provide literature that will enhance through vicarious experience and emotional involvement the adult's understanding of the principles of child development. The selections are organized into categories and cross-indexed with most of the standard texts in child development and psychology. It is divided into ten major…

This secondary course of study teaches the student to investigate and analyze the impact of mass communication on contemporary society. Media affects the individual and society politically, socially, and economically. Knowledge and understanding of the operation, impact, history and development of radio, television, newspapers, magazines, and…

The thesis of this paper is that teacher education is not adequate in terms of producing well rounded and dedicated speech teacher educators who can develop and maintain meaningful secondary speech programs. These programs are often not relevant to the needs of many students. The point is made that educators often transmit to students values which…

A distinction among evaluation, measurement and reports of terminal behavior is presented. For the purposes of evaluation, any response to a speech performance provides useful feedback to the communicator. In addition to the teacher's evaluation of the performance against "established standards", it is argued that a teacher's subjective responses…

This collection of reports and papers critically examines the state of education in international and comparative communication studies in American universities. The papers grew from a symposium on the study of international communication held in 1969. The interaction and play of mass communication in international affairs, a relatively new…