Presents research data indicating that newspapers and magazines are the mass media sources considered most helpful to people seeking medical information. (MH)

Evidence is presented elucidating the role of knowledge about drugs in facilitating or impeding drug use. The issues considered include (1) the role of drug information in previous "education" programs, (2) the source and uses of drug information, (3) the impact of this information, and (4) the alternative roles for drug information. (Author)

The authors describe the Curricular-Career Information Service (CCIS), which is an outreach, self-help, multimedia-based and preprofessional-staffed career guidance service. CCIS consists of five instructional modules which relate to the following student problems: uncertainty about major, relationship of major to jobs, finding a job and…

The operation of the university library is examined. Despite the increase in size of libraries, their standard of service is declining. Reasons for this decline are advanced. The strategic goals of the library are redefined with implications for the library's acquisition, shelving, and retention policies. (Author)

Introduction: We explored Harris and Dewdney's principle that people follow habitual patterns when seeking everyday information along with Pettigrew's notion of information grounds. Method: A telephone survey of 612 urban-rural residents was conducted regarding their needs for health and human services in partnership with the United Way of…

Part I of this resource guide contains listings of instructional materials, computer-assisted instructions, classroom activities and teaching methods. Part II deals with the knowledge base of population education. These publications are divided into 11 topics including: (1) demography; (2) documentation; (3) education (including environmental,…

Suggesting that a separate accreditation criterion for visual literacy proposed for journalism and mass communication schools is insufficient and inappropriate, this paper proposes that the Association for Education in Journalism and Mass Communication (AEJMC) develop and support a program promoting visual literacy as a curriculum standard.…

Based on a definition of public relations that recognizes the field as a purposeful management function, this paper provides a perspective on public relations to help practitioners develop strategies for the use of new media forms in public relations programs. The paper begins with a historical review of mass media effects research and proceeds…

A study examined the changes taking place in the Soviet press and readers' attitude to the media in the age of glasnost. A survey, prepared in English and translated into Russian, was conducted among 96 fourth and final year journalism students at the Leningrad State University, U.S.S.R. to obtain information concerning demographics, readership…

This self-study curriculum guide is intended to assist counselors and teachers in learning to use labor market and career information with clients more effectively. The following topics are covered: understanding career development and the use of career and labor market information in career counseling (changing ideas about career development, the…

Academic libraries should follow the practice adopted by some academic institutions during recent periods of economic scarcity and develop economic and political ties with the business community, a partnership that could provide genuine benefits for members of the business community, elected officials, and academia. An example of such cooperation…

This directory provides information about a variety of resources, organizational and material, in the Washington, D.C. metropolitan area (District of Columbia, Maryland, and Virginia) that may be helpful in serving limited-English-proficient populations. The first section consists of two parts. The first lists organizations and reference and…

A study was conducted to determine how a population viewed the prospect of receiving news and information electronically. Subjects were 529 students attending Stanford University (California) in the heart of the "Silicon Valley" computer industry. The survey was conducted by mail with a telephone follow-up, and included 108 questions on usage of…

Linguistics is the study of human language, and has several major divisions: formal linguistics, sociolinguistics, psycholinguistics, and applied linguistics. Formal linguistics is the study of grammar, or the development of theories about how language works and is organized. Within formal linguistics there are three major schools of thought:…

In past generations, traditional gender roles may have dominated family life. One method of investigating the relationship of gender roles and their impact on subsequent generations is to use the relating of family stories to obtain quantitative data. A study was conducted to examine gender role information and gender differences in the passing…