The advertising copy for a product was manipulated along two structural dimensions (inside/outside product attributes, and before/after consequences of using product) to refine the concept of exposure in advertising research and to test a method of observing cognitive behavior while people are attending (exposed) to the media. The 78 participants…

The educational process and passionate intensity are forces that are often at odds in society. Passionate intensity is a force that introduces turmoil and threatens those social processes that depend on reason and independent thought. In contrast, the educational process seeks to develop coping skills to limit dependence on others and promote…

Scientifically validated methods of reducing tension and alleviating tension disorders are reported in the papers presented at this convention. Treatment for the physical manifestations of anxiety such as sleeplessness, speech difficulties, and forgetfulness is described in several papers. The effectiveness of hypnosis and coordination of the…

THE FIRST STAGE OF A RESEARCH PROJECT INVESTIGATING REINFORCER PREFERENCES IN DEVELOPMENTAL RETARDATES IS DESCRIBED. THE SUBJECTS, 12 MALES AND THREE FEMALES (CHRONOLOGICAL AGE 10 TO 22, MENTAL AGE 2.8 TO 8.7), WERE PRESENTED WITH A TASK IN WHICH 35MM COLOR SLIDES WERE PROJECTED ONTO A CONSOLE WINDOW. RESPONSES REQUIRED SUBJECTS TO CHOOSE AMONG…

THIS STUDY WAS CONDUCTED DURING 1966 TO DETERMINE THE EFFECTS OF MAGNESIUM PEMOLINE (A COMBINATION OF 2-IMINO-5-PHENYL-4-OXAZOLIDINONE AND MAGNESIUM HYDROXIDE) ON A VARIETY OF HUMAN LEARNING, MEMORY, AND PERFORMANCE TASKS. MAGNESIUM PEMOLINE (25 OR 37.5 MG) OR A PLACEBO WAS ADMINISTERED ORALLY ON A DOUBLE-BLIND BASIS TO INTELLIGENCE-MATCHED GROUPS…

Research on learning and conditioning suggests that verbal response modification does not occur in the absence of the subject's ability to define verbally (1) the response-reinforcement relationships and (2) his intention to change his behavior in the direction of reinforcement. This seems to be true for operant conditioning of verbal behavior,…

A study was designed to determine if the results of a previous investigation could be duplicated, and if so, whether the observed effect was independent of content. The results of the earlier study had indicated that shifting from one form or "code" of expression to another inhibits a student's ability to express a concept explaining a physical…

Previous experiments with nursery school children have suggested that (1) subjects of preschool age do not verbalize during transfer learning or that (2) for these subjects, self-produced verbal cues have little influence on the learning process. To investigate the relative merits of these alternative positions, research was conducted among 80…

The outcomes of children's exposures to others' positive and negative emotions were examined developmentally. Twenty-four infants in three age cohorts (10, 15, and 20 months old) were studied for 9 months. Mothers reported the child's reactions to naturally occurring events in which emotions were expressed; in addition, each week mothers simulated…

This is a report on research in the field of physical responses of children to strenuous activity. The paper is divided into three subtopics: (1) peak performance measure in children; (2) training effects on children; and (3) importance of physical activity for children. Measurements used are oxygen consumption, ventilation, heart rate, cardiac…

Two forms of a teacher rating questionnaire, Student Reaction to Instruction, were administered to college students. The regular format used category scaling; the 631 responding students selected a number between one and five. Experimental "ratio production (multiply-divide)" evaluations were also completed by 26 subjects along with the…

Intended as a guide in choosing books for use in bibliotherapy, this annotated bibliography lists selections that stress the development of self-image. An account of the author's personal experience with the materials introduces each section. The bibliography is divided according to the following headings: overcoming physical disabilities,…

The nonverbal components of dramatic art, namely costuming, setting, atmosphere, lighting, and blocking, can work as rhetorical determinants in the conversion process of the Unification Church in that they alter the frame of reference (the body of settled convictions, attitudes, and values) of certain individuals. The clean-cut costuming of church…

This document reports on research on the effects which the presence of other individuals have on another individual's performance. The experiment was conducted as follows: Selected male and female subjects were given the task of following a blind maze with a stylus. They were tested in performance under three different circumstances, alone, with a…

A study was conducted to explore the relationship between a child's exposure to television content portraying various levels of physical agression, verbal aggression, altruism, and affection, and that child's enactment of these four types of behavior under different conditions of parent-child co-viewing and discussion of the television content.…