This study investigates the influence of university brand image, satisfaction, and alumni's university identification on positive word-of-mouth (WOM) intentions. The model is tested using data collected from a sample of 1000 university alumni, an important and under-researched stakeholder group. A contribution is provided by enhancing our…

Courses: Mass Communication, Persuasion, Media Literacy, Political Communication, and Communication Theory. Objectives: This activity introduces students to priming theory through atmospheric peripheral cues. Students learn about media priming and understand how priming effects may occur in real-world situations.

This paper constitutes the introduction to the special issue of "Pedagogy, Culture & Society," titled 'Intercultural Communication Pedagogy and the Question of the Other', which emerged from the launch event of the Institute for Language Education at the Moray House School of Education and Sport, University of Edinburgh. It proceeds…

Intercultural competence (IC) is considered as an essential soft skill for successful functioning in the globalized society in the 21st century. However, there is still a lack of culturally appropriate framework and instrument to understand and assess Chinese university students' IC development. The purpose of this study was to design a valid and…

COVID-19 led to the closing of all Oklahoma schools in March of 2020, and the situation put public school superintendents in the position of having to communicate with constituents in the middle of an unforeseen crisis. The communication strategies superintendents use in times of crisis are crucial to student and staff safety, as well as…

There has been a remarkable increase in the number of international doctoral students and domestic students from diverse cultural and ethnic backgrounds, what has been the focus in scholarly discussions about doctoral supervision of late is intercultural supervision. That students see their supervisors' attempts to understand and listen to their…

Purpose: The purpose of this paper is to examine how automation in the ever-changing technological landscape is increasing integrated into, and has become a significant presence in, our personal lives. Design/methodology/approach: Through post qualitative inquiry, the authors provide a contemplation of automation and its effect on creativity, as a…

Purpose: Stuttering-like disfluencies (SLDs) and typical disfluencies (TDs) are both more likely to occur as utterance length increases. However, longer and shorter utterances differ by more than the number of morphemes: They may also serve different communicative functions or describe different ideas. Decontextualized language, or language that…

The aim of this study is to examine the punishment behaviors used by mothers in the process of teaching behaviors to their children. For this purpose, data were collected from 26 mothers with at least one child between the ages of 3 and 11 using a semi-structured interview form. The collected data were analyzed by content analysis. As a result of…

Discovering the meaning of novel communicative cues is challenging and amounts to navigating an unbounded hypothesis space. Several theories posit that this problem can be simplified by relying on positive expectations about the cognitive utility of communicated information. These theories imply that learners should assume that novel communicative…

Additional language (L2/Ln) research largely focuses on learners whose first languages are spoken and who are learning additional spoken languages. In the past few decades, sign languages have become increasingly popular for hearing students in schools. These students must not only learn the vocabulary and grammar of sign languages but also manage…

While many countries require prominent pictorial health warning labels (PHWLs) on the outside of cigarette packs to communicate the harms of smoking, there is evidence that cigarette pack inserts that contain efficacy messages may enhance the effectiveness of PHWLs. The US Food and Drug Administration (FDA) has regulatory authority to communicate…

Connecting policymakers with data and research to inform public policy has never been easy. In an era of heightened partisanship, the challenges of elevating research to inform public policy are even more daunting. Drawing on their roles and experiences, the authors offer recommendations for faculty and academic researchers who seek to better…

Purpose: Communicating remotely using audio and audiovisual technology is ubiquitous in modern work and social environments. Remote communication is increasing in medicine and in voice therapy delivery, and this evolution may have an impact on speakers' voices. This study sought to determine whether these communication modalities impact the voice…

Pivotal Response Treatment (PRT) is a popular intervention for improving targeted and untargeted communication skills for learners with autism. We systematically reviewed communication outcomes reported in experimental research to determine linguistic forms and verbal behavior functions associated with PRT. We found most researchers aggregated…