Many higher education institutions now have offshore campuses in foreign countries. To attract students in the host country, these international branch campuses typically rely on the parent institution and home country higher education system reputations. Institutions that operate international branch campuses typically claim that the student…

Purpose: This study examined organizational change in universities as it relates to discomfort among the organization's members. Design/methodology/approach: Using the critical incident technique (CIT), data was collected from the informants in an Indonesian public university that had been mandated by the government to enter the top 500 world…

This study aims to describe Thai faculty's use of Facebook. Using Facebook's Graph Search, data from faculty members in two universities were collected and analysed. The qualitative content of the profiles such as photos, wall posts, and Facebook pages were examined and found that many faculty members used Facebook for personal reasons. However,…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

Higher education is enduring a transition across the world. This transition leads to the introduction of technology into the education system and provides opportunities to pursue a degree through online participation. According to Bramble and Panda, globalization plays a vital role in recognizing the necessity of providing online learning…

This study seeks to investigate curricular trends in MOOCs and institutional participation in the development of MOOC courses. The study is framed utilizing the theoretical lenses of academic capitalism and isomorphism--particularly Riesman's conceptualization of a "snake-like procession" of isomorphism in American higher education lead…

This book investigates the long-term effects of educational development (ED) programmes on teaching perceptions and practices. The research draws comparisons between an ED programme at a university in the United Kingdom dedicated to advancing teaching, an international university where high-quality education is central to its mission, and two…

Conventional wisdom suggests that a field of striving compels US public master's institutions (PMIs) to pursue prestige in the academic hierarchy. We posit that, due to their unique histories of democratizing college opportunity, PMIs face conflicting imperatives from two fields: an origin one of equity and another of striving. Our hypotheses are…

The role of the state has always been a salient feature of higher education governance in Confucian societies. This is despite that their modern higher education systems have been built upon Western experiences. This article examines the role of the state in invigorating universities in Taiwan in their quest for world-class status. It interrogates…

Purpose: The purpose of this study is to explore the private general practice (GP) clinics' service environment, patients' satisfaction and their impact on word of mouth (WoM) for others for future treatment in GP clinics. Design/methodology/approach: Data are collected from 367 respondents using a paper-based survey questionnaire. Partial least…

HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms to increase brand engagement of HEIs. Largely ignored in past studies, this study established the much-needed link between brand equity drivers, namely brand experience, brand interactivity, and brand…

This research aims to determine the perceptions of new students on the implementation of zoning-based PPDB (New Learner Admission Activities). The method in this research was mixed-method approach. Primary data was obtained through distributing questionnaires filled out by students. Samples were taken using purposive sampling technique in five…

Internships have become an important means to enhance career prospects in an increasingly congested graduate labour market. This article used positional conflict theory to explore how university students from different social class backgrounds experience internships, and the implications for inequalities in post-graduation employment. One-hundred…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…

Since the formation of the Irish State, the participation and attainment in education of members of the Irish Traveller community have been low. In terms of school-related factors, research points to Travellers perceiving the curriculum as irrelevant, experiencing problematic relationships with peers and teachers, a strong sense of not belonging,…