Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…

Purpose: Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious…

This study critically examined the increasing threat of predatory publications in academia, revealing how researchers at Pakistan's Higher Education Institutions (HEIs) take advantage of this trend for academic gains. We examined the widespread trend of predatory publishing for Pakistani public and private HEIs, explicitly focusing on Physical…

In this paper, I argue a new politics of ordinal differentiation and its instruments for governing education aims to make invisible a 'low intensity civil war' against the labouring classes. It does this through the elevation and ubiquity of actuarial and quantitative measures aimed at producing a new form of differentiated belonging: that of…

Transferring to a prestigious university offers the possibility of opening doors to more opportunities and may attract transfer students, yet less is known about transfer students' experiences with prestigious institutions. In our qualitative study at a highly selective institution with transfer students who identified as low income, from a…

The emergency of switching to an online learning model due to the COVID pandemic impacted the educational process in of schools world wide. We conducted an anonymous survey at the elite high schools in Serbia whose students won 45 medals at international Olympiads in mathematics, physics, and computer sciences in the last 4-year period…

Purpose: This study examined the factors impeding the implementation of micro-credentials and accepting it as a credible source of earning professional qualifications and certifications necessary for pursuing higher education or other career goals. Design/methodology/approach: The factors were identified by reflecting on the recent literature and…

Critics often characterise the study of educational technology as under-theorised. To test this assertion and to determine the extent of this criticism, the present paper reports an in-depth analysis of the 503 most recent empirical articles published in three selected education-technology-related journals (Computers & Education; Learning,…

Purpose: Competitive universities try to improve their reputation to attract the best students as university reputation is a significant factor affecting the decision of a student. In this context, universities need a systematic management plan to improve their reputation among the stakeholders. This study aims to identify the factors affecting…

Purpose: This paper explores the institutional and economic drivers of employability, as existing literature focuses on the individual and skills aspects, of employability. Tertiary institutions, possessing a strong academic reputation and standing amongst potential employers, will achieve high graduate employability, however when measured, this…

Worldwide there is an increase in competition between higher education institutions seeking to ascertain their position in the world ranking, resulting in universities introspectively reflecting on their image and student satisfaction. This is especially the case in the Gulf Cooperation Countries, where there has been significant growth in higher…

In this paper, we analyse the role of the student's digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student's reputation plays in community learning and to understand the role of involving the student that new techniques of…

Researchers have investigated the demography and styles of engagement of those who enroll in MOOCs but have lent little attention to how learners navigate MOOCs' ambiguity as academic certifications. Analyzing semi-structured interviews with 60 people who devoted substantial time to at least one MOOC between 2014-2017, we find that people use…

The paper proposes a counterfactual analysis to estimate the causal effects of college expansion on the changes in income and occupational prestige of young people in Taiwan. The public attributes the rapid expansion of higher education in Taiwan in the mid 1990s as a significant cause of stagnant wage growth and high unemployment rates of college…

Nontraditional scholars with online Ph.D. (NSOP) credentials may encounter skepticism about their credentials, which can be problematic if they opted for the flexibility and accessibility of online graduate education. Faculty members question NSOP motivations, program rigor, and institutional reputation. This study investigates the influence of…