A college guide provides prospective students various facts about life on and off campus at almost 300 U.S. colleges. It is designed to help the student make the most intelligent educational investment possible. It is selective, covering some of the best and most interesting institutions in the nation, providing written essays about them. Each…

Strategic planning is discussed as a viable, effective method for coping with change to help an institution achieve its goals. A nine-step model of strategic planning is presented, and the results of a critique of a planning process at a major western research university are described. The nine steps are to: develop a planning culture, planning…

As it is difficult to know how much damage negative publicity can cause or how an organization should react to it, the best measures are seen as preventive. Advocacy or issue advertising, which attempts to tackle controversial subjects and present facts and arguments that will project the sponsor in a positive light, is one such measure which…

Two samples of doctoral program participants were surveyed for opinions about factors of relative importance in their selection of a counselor education program. Replies came from a national stratified sample of 55 programs comprising 249 recent doctoral degree graduates plus a second sample consisting of 211 doctoral program entrants. Data were…

The effect of institutional reputation, college and employer location, and employer's alma mater on hiring practices when selecting baccalaureate-level college graduates was studied. Questionnaires were returned by 91 randomly selected companies. While institutional prestige was not a significant factor in employee selection, accreditation was…

The effect of teacher reputation on student satisfaction and learning was investigated using the "educational seduction" paradigm. "Educational seduction" describes the actions of an entertaining teacher who "seduces" students into believing that they are receiving quality instruction in the absence of adequate…

Various aspects of the collegiate sports scene are examined with special emphasis on recruitment practices. It is suggested that college football and basketball satisfy two public demands: the desire for high level sports entertainment and (particularly in more remote areas) the need for national recognition of local accomplishment. In their…

A study was conducted to determine the types of recognition activities that are valued by students and compare their responses with teachers' perceptions of how youth want to be recognized. It was anticipated that the findings of the study could be used to help home economics teachers and their students plan classroom and youth organization…

The leadership in rebuilding the image of athletics must come from the athletic directors and coaches. The athlete must be expected to develop and perform adequately socially, academically, and personally as well as athletically. (MLW)

The current trend toward academic gamesmanship, characterized by interinstitutional competition for faculty, gives the general public a superficial notion of academic excellence, deceives higher education supporters, deprives undergraduates of teaching that they are paying higher prices to receive, and gauges success by ephemeral standards.…

Leaders of urban public universities and many state legislators are challenging the high status of states'"flagship" institutions, saying local institutions can serve local needs best, and are unwilling to defer to premier research universities in requests for general support and new programs. (MSE)

The estimation of a comprehensive model describing student perceptions of college quality permits the determination of the relative importance of the influences that affect these perceptions. This knowledge is instrumental for directing efforts toward improving perceptions and for evaluating the effectiveness of changes in recruitment practices.…

Journal publication frequencies of faculty members (N=892) of 81 doctorate-granting special education programs were analyzed with program reputational rankings. Mean program and per-capita frequencies over 5 years were 17.06 and 1.60 (respectively) and correlated positively but weakly with reputational rankings, suggesting that reputation is only…

Issues in tort and contract law and recent experiences in litigation that influence the academic adviser's responsibility are outlined, including negligence, nondisclosure and misrepresentation, defamation, written and oral contracts, and the adviser as an agent of the institution. Specific areas of adviser vulnerability are noted. (MSE)

Reducing the tenure system inevitably involves costs to both employer and employee and especially affects the attraction of employment in the institution, including faculty mobility, institutional academic standing, and faculty goodwill. Long-term implications of such reform should be carefully weighed before changes are undertaken. (MSE)