Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in…

A survey of high school seniors assessed indicators of educational quality and selectivity as predictors of academic reputation (AR) and desire to attend a college. Curriculum rigor and social/cultural activities were predictive of AR; class size and individualized attention were not. Curriculum rigor and individualized attention were predictive…

Matching the celebrity graduate to the celebration calls for careful coordination of styles, schedules, and expectations. In producing a star-studded extravaganza using alumni, make sure the campus has the right resources. Often the celebrity will take the initiative in shaping the nature of their commitment. (MLW)

A study of the publishing patterns of 512 economics Ph.D.'s found that 34 percent have published in economics journals. Those with dissertations in general economics published more than others, and graduates of the top 20 economics schools published 20 percent more than others. (Author/MSE)

An eight-step plan to help new school executives identify the powerful people, groups, and issues in their communities. (MLF)

A managerial process for enhancing the image and public reputation of a higher education institution is outlined. It consists of five stages: market research; data analysis and market positioning; communication of results and recommendations to the administration; development of a global image program; and impact evaluation. (MSE)

Many higher education institutions have allowed market fragmentation by permitting their names to be used in many forms and many ways. Specific techniques can be used to discover the power and value of the institutional name, identify what it communicates, and learn how to use it to convey identity effectively. (MSE)

A process for assessing and changing a college or university image is outlined. Steps include image assessment through any of several methodologies; identification of current problems, threats, and opportunities; formulation of the desired image; communication of the image with the public; and implementation and corrective action when necessary.…

Marquette University and the University of Wisconsin have invested funds and energy into their local Milwaukee communities through community development and local partnerships. Despite criticism and costs, the projects have raised institutional profiles and improved reputations. (MSE)

Refutes commonly held assumptions forced on the art-education public that characterize Viktor Lowenfeld, a historically well-known art educator, as having a laissez-faire approach to art education and a visual-haptic fixation. Asserts Lowenfeld's beliefs were distorted in later publications of his book, "Creative and Mental Growth." (CMK)

Discusses the U.S. public's fascination with the judicial system and high-profile court cases. Highlights several trials that have been deemed the "Trial of the 20th Century." Explains that there are certain dramatic and societal elements inherent in particular cases making them high profile, such as religion, racism, revenge, scandal, and fame.…

Examined whether adolescents identify with the crowd to which they are assigned by their peers or with higher status crowds, and whether they are more likely to select the normal crowd or their peer-assigned crowd as their social-reference group. Found that specific crowds' status changes over time, and that there are age differences in…

Adults with disabilities (N=60) viewed videotapes portraying client-counselor reactions to examine the influence of counselor disability status and counselor reputation. A significant effect was found for counselor disability status. Counselors without a disability received higher ratings. There was no effect for reputation, and no interaction was…

A survey of 382 students in four-year automotive technology programs found that reputation of the program and the university were key enrollment influences. Other factors influencing choice included campus visits, parents/relatives, counselors/teachers, technology-based recruitment activities, and friends. (Contains 31 references.) (SK)

Why does it cost so much? is a question often asked about university construction. On college and university campuses, the cost of new construction and renovation will appear high relative to other construction efforts in our communities. Part of the explanation of the high construction cost lies in the complexity of what we build, the codes…