Accreditation is among various outside influences when developing an ideal journalism curriculum. The value of journalism accreditation standards for undergraduate programs has been studied and is still debated. This study discovers views of opinion leaders in U.S. journalism programs, as surveyed program directors give reasons for being…

Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as…

In the activity of the university, the choice of channels of communication and the key message are very important. Values to be conveyed include the quality of the education, the solid chances of finding work, and the prestige and status of various specialties. Other essential tasks include determining who opinion and reference group leaders are…

This case study investigates the selection of partner institutions for international joint degree programs at the graduate level utilizing Knight's (2008) challenges to the development of such partnerships which are: Academic Alignment, Mobility and Language concerns, and Recognition and Legitimacy concerns. This study focuses on the criteria used…

Tenure status for library faculty in the academic environment is coming under increasing attack from administration, faculty members in other departments, and non-academics. This is due to incorrect perceptions about what academic librarians do and how they serve their profession. This paper describes the many challenges faculty librarians face in…

When talk of philosophy of pedagogy comes up today, it is common to hear the names of Aristotle, Thomas Jefferson, John Dewey, or Paulo Freire, but the name of Paul Goodman, who campaigned vigorously for pedagogical reform much of his life, is seldom mentioned. In spite of neglect of his work, Goodman had much to say on pedagogical practice that…

Internationalization constitutes a widespread concept in the management literature and has recently begun to be applied to higher education institutions. While previous research has analyzed the relationship between national culture and corporate profit-oriented behavior, in this study, we focus on university institutions to investigate the…

The identification and recruitment of effective school principals who can transform schools in the midst of today's chaotic economic, social, and global environments require a thorough understanding of the research on effective leadership. Current research indicates that principals who exhibit transformational leadership and, most recently,…

Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that…

Higher education, an integral part of China's nation-building project, is a critical element in China's strategic policy initiative of building national strength through science and education. One way to achieve this goal is to develop a higher education system of international stature. Perhaps more than any other country, through national…

Purpose: The purpose of this paper is to examine the role service quality, satisfaction and commitment play in word of mouth (WOM) formation among adult learners in Singapore. Design/methodology/approach: The study used a quantitative survey of 165 adult students who were enrolled in part-time undergraduate programmes at the Singapore Institute of…

In this article I analyze some of the cultural factors that have determined and influenced the teaching profession and its evolution in African countries. Firstly, I use an historical approach to review conceptual issues on teachers, teaching and learning; secondly, I examine salient features of the idea and practices of teachers and teaching in…

The internationalization of higher education has been a major concern in the last decades for a variety of reasons. This concern has been addressed by policymakers in a number of ways, most commonly through increased international partnerships and recruitment of international students. Much of the underlying motivation for internationalization is…

This study reflects on an institution of higher learning's study to determine the satisfaction and importance values of questions that relate to services rendered by the institution. This institution's Academic Plan and its teaching and learning strategies underpin theoretically socio-constructivism. This study was conducted from an invitational…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…