Eight public relations specialization roles were developed from a survey of members of the Public Relations Society of America. The roles are: problem solver manager, journalist/technical communicator, researcher, staff manager, good will ambassador, meeting organizer, personnel/industrial relations manager, and public/community relations…

The relationship between a teacher's human values orientation and individual teaching style is explored. Undergraduate education majors were asked to complete the Teaching Style Q-Sort instrument containing 16 statements about teacher behavior, identifying each as most like or unlike their own style. The subjects were also asked to respond to the…

Thirty-eight preschool children were subjects in this investigation. They were paired on the basis of similarity of sex and dissimilarity of socioeconomic level. Reward for completion of six puzzles was based on cooperation between the partners and, for another six, on competition between them. The data of this study consisted of (a) the content…

Direct observation of a child's motor performance by a parent was hypothesized to exert an effect on motor behavior. The presence of a parent observer during practice was hypothesized to exert a depressing effect on learning and a facilitating effect on performance when parent observer was introduced later in practice. Male and female children age…

This study investigates whether there has been a shift away from the sex-typing of the managerial profession as masculine toward an androgynous ideal. One hundred ten graduate students with jobs in the business community and 575 undergraduate business students completed the Bem Sex-Role Inventory containing "masculine"--aggressive, makes decisions…

Designed to investigate intra-audience effects in a field setting, this study tested three hypotheses: (1) subjects who are exposed to favorable audience responses by confederates will display more favorable assessments than subjects who are exposed to less favorable responses; (2) subjects who are exposed to favorable audience responses will…

This extensive report presents the recommendations and findings of a study designed to indicate procedures and instruments for a national study of the incidence of runaway. Reported data are from an urban-suburban area and a rural area in Colorado. The report makes specific recommendations concerning the feasibility of using a national probability…

This paper summarizes and integrates the findings from three separate studies, all of which had as their major objective the investigation of differences in small group behavior between children who have relatively high others-concepts and children who have relatively low others-concepts, as measured by the Paired Hands Test. Group sessions of…

This paper discusses a study undertaken to examine the reaction of others to the behavior of depressed persons. The general hypotheses of the study are that (1) normal subjects respond differentially to the behavior of depressed patients; (2) this differential response is due to the fact that the target individuals are depressed, and not that they…

Contained in this report are the results of a telephone survey conducted among 961 households in the television market for Bowling Green, Ohio. The purpose of the survey was to determine the characteristics of the viewing audience for WBGU. WBGU--owned by Bowling Green State University--became the public television station for a 19-county area in…

This report reviews some of the most relevant findings from the extensive research which has been done on behavior modification. It summarizes the more important, practical, concrete, and classroom-tested procedures which research shows to be effective im improving students' academic and social behaviors. The first section of the report begins by…

The experiment described in this paper is concerned with prose learning. In the field of the psychology of learning, a section was arbitrarily chosen and covered by 21 passages of equal length. Six contained the essential information concerning the six keywords (elements) of the domain. The fifteen others dealt with all possible relationships…

Designed for teachers, the book discusses characteristics of retardation and suggests teaching strategies for retarded children in regular classes. Statistics and definitions of the levels of retardation are described, environmental influences are summarized, and diagnostic factors are reviewed. Discussed are physical, intellectual, and…

This paper presents arguments for greater use of sophisticated research strategies and statistical analyses of data in dealing with the real-life complexity of social interaction. Three possible procedures are proposed and illustrated in a study of interactions between mothers and their 8- to 18-month-old children. The first strategy is to…

This paper describes and reports research on a model of the determination of behavioral intention by belief structures, derived from a theory proposed by Don Dulany in 1968. The new model construes "belief structures," and defines message variables, in ways suggestive for communication research. Findings reported support several…