Organizing writing instruction around genres rather than rhetorical modes can be a highly effective and engaging preparation for students' academic and professional writing needs. The teaching/learning cycle (TLC) is a highly scaffolded curriculum model for teaching target written genres. In the TLC, the organization of and linguistic choices in a…

A recent (2015) study conducted by the Society of Human Resource Managers concluded that nearly half of US employers, across industries, believe recent college graduates to be lacking in requisite competencies for communication, broadly, and writing, in particular. This paper describes an advanced writing course in public relations that seeks to…