For an analysis of real-world writing, a researcher picked annual reports since they are written for stockholders, financial advisers, and "the competition." Annual reports are essentially "puff pieces," documents written by company people aiming to please the stockholders. Because of the varied audience, the narrative section,…

Offers a Burkean framework for study of collaborative business writing. Reviews the research on collaborative writing, explains a Burkean framework that identifies key areas for future investigation, and provides categories for conducting research. Argues for a research agenda that emphasizes qualitative studies first, to be followed by…