States that participants in a qualitative case study of nonacademic R&D authors thought their reports were more informative than persuasive. Describes how three definitions of "persuasion" emerged. Concludes that most of the participants felt they owed a greater debt to their subject matter rather than the audience; some participants…

Indicates that both novices and experts considered (1) definitions more important than facts, though novices applied this rule more strongly, and (2) information high in the passage hierarchy more important than lower level information. Finds that hierarchical level has a greater effect on the perceived importance of definition than facts. (JD)