In the broadest sense, rhetoric and rhetorical studies are primarily concerned with using language in context and, thus, must focus on the collaborative, negotiated dynamics of discourse and discourse production. These broad principles provided the basis for the "Lyceum Project" (named for the public forum first developed by the Greek…

This paper contends that rhetoric is a force for social change. It also contends that the study of persuasive discourse--how it works, what gives it force--is rhetoric. Pointing out that in the past "persuasive discourse" has meant public discourse of various kinds but that nowadays scholars usually expand the category to include…