Presents the writing-intensive design for a retailing management course developed by its instructor in accordance with writing-across-the-curriculum principles. Provides an overview of the semester-long project. Details project procedures for preparatory activities, field research, and writing the marketing plan. (SR)

Provides language arts teachers with specific techniques to help content-area teachers get more writing into their classrooms. Suggests that some of these techniques might be helpful to language arts teachers themselves, especially in getting students to think about learning. (TB)