In this article we argue that mobile, design, content, and social media technologies have fundamentally redefined the role of the writer in the workplace. Rather than the originator of content, the writer is becoming a sort of multimodal editor who revises, redesigns, remediates, and upcycles content into new forms, for new audiences, purposes, and media. This article discusses data gathered from over one hundred hours of embedded workplace research shadowing nine different professional communicators. The data demonstrate the iterative, detailed, product-focused types ofwork happening within a range of workplace constraints and, in turn, emphasize the need for writers and teachers of writing to recognize the importance of developing a broad skillset to prepare for this kind of work.