Suggestions offered for planning a successful volunteer program center on setting goals, defining roles, and timing. Areas identified for volunteer use are admissions, identifying and soliciting fellow alumni, alumni relations, and in program planning for such events as Parent's Weekend. (LC)

Communication is seen as the secret to getting the most out of college fund-raising volunteers. Five stages in the communication cycle are identified: establishing the environment; searching, selecting and recruiting; training; motivating and monitoring progress; and evaluating and rewarding. (MLW)

The annual phonathon held at Elmira College is described. Phonathon prospects are seen as coming from two categories: (1) alumni donors who have given $10 and up in the past and (2) all members of reunion classes, whether or not they have ever given. (MLW)

Phonathons are seen as a highly personal, effective, and informative type of solicitation. Duke University's "Dialing for Duke" phonathon is described. Suggestions for phonathon success are: relentless recruitment of volunteers, upbeat atmosphere, a sense of competition, good training, staff supervision, and a realistic goal. (MLW)

The Mills College Alumnae Admissions Representative program is described. Three priorities for developing a program are identified: setting goals, deciding on management, and establishing the scope of program. The selection of volunteers and their training are discussed. Recognition of volunteer effort is seen as especially important. (MLW)

Alumni administrators must become full partners in institutional advancement and fund-raising. The salaries, access, and respect accorded alumni administrators must be at parity or near parity with development professionals. Some suggestions to further alumni/development partnership are provided. (MLW)

Some basic strategies and procedures that provide a step-by-step annual fund plan are reviewed. This approach divides goals into revenue targets for each annual fund program and links program success to budget and staff requirements. (MLW)

Three approaches to athletic fund-raising are presented. A booster club at Florida State runs the fund raising campaign. At Georgia Institute of Technology, athletic fund-raising and athletic programing are centered in a single office. The University of Tennessee-Chattanooga's development office handles athletic fund-raising. (MLW)

Four places to look in order to identify those who have the best potential as fund raisers for a college are the best givers, corporate heads, salespersons, and the deeply dedicated. Team solicitation is advocated and is seen as more powerful than an appeal made by an individual. (MLW)

A written campaign plan is seen as essential for annual fund success. It should contain details on all aspects of the campaign: strategy, leadership, organization, goals, and events, plus the schedule and deadlines for each of these. (MLW)

Corporate matching gift programs allow colleges to secure contributions from highly specialized corporations and corporations with geographically limited giving policies. However, colleges must stimulate their alumni to make the initial contributions and then take the extra step to secure the match. (MLW)

Advice is offered to alumni administrators who recruit and organize alumni volunteers to serve on the board of directors. Major tasks include: understanding the purposes of the board, selecting the best members, determining what needs to be done, evaluating each member, and forming committees. (JMD)

Dedicated volunteers are seen as essential for a broad-based program of planned giving. Dartmouth's alumni-oriented bequest program is described, including the prestige committee, the class bequest committee, and the professional guidance committee. The class structure is used in organizing efforts. (MLW)

Building a big alumni gift club with a small staff by using volunteers and making special gifts a priority is described. Ways to identify donors, pick the contact, cultivate the donor, entertain, ask for the gift, and say thank you are offered. (MLW)

The effective use of volunteers, in particular parents and college faculty, is advocated. Adrian College's Parents Council involves parents in securing internships, contacting prospective students, giving feedback on issues as well as fund raising. A faculty-development officer partnership is suggested in which professors help attract grant funds.…