The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…

Statistical knowledge of a target's location may benefit visual search, and rapidly understanding the changes in regularity would increase the adaptability in visual search situations where fast and accurate performance is required. The current study tested the sources of statistical knowledge--explicitly-given instruction or experience-driven…

Knowledge about how characters are written has been argued to play a particularly important role in how children learn to read Chinese. In the current study, we investigate the role that knowledge about writing characters plays in visual word processing in skilled adult readers. While there is clear neuropsychological evidence against the strong…

The research focuses on the diagnostics and stimulation of socially disadvantaged children of a preschool age, which is a crucial component of inclusive education. The aim of the research was to experimentally verify through input and output orientation diagnostics the effectiveness of the stimulation program for 5 to 6 year old socially…

This exploratory study used eye-tracking methodology to examine how elementary teachers study a multimedia model of reading development. Seven experienced teachers and 11 pre-service teachers participated. Visual attention, prior knowledge, and post-task scores were analyzed using quantitative and qualitative methods. Significant differences…

Dimly lit targets in the dark are perceived as located about an implicit slanted surface that delineates the visual system's intrinsic bias (Ooi, Wu, & He, 2001). If the intrinsic bias reflects the internal model of visual space--as proposed here--its influence should extend beyond target localization. Our first 2 experiments demonstrated that…

Visuospatial attention prioritizes regions of space for perceptual processing. Knowing how attended locations are represented is critical for understanding the architecture of attention. We examined the spatial reference frame of incidentally learned attention and asked how it is influenced by explicit, top-down knowledge. Participants performed a…

The capacity to reason about the false beliefs of others is classically considered the benchmark for a fully fledged understanding of the mental lives of others. Although much is known about the developmental origins of our understanding of others' beliefs, we still know much less about the evolutionary origins of this capacity. Here, we examine…

This study examined the Flynn Effect (FE; i.e., the rise in IQ scores over time) in Estonia from Scale B of the National Intelligence Test using both classical test theory (CTT) and item response theory (IRT) methods. Secondary data from two cohorts (1934, n = 890 and 2006, n = 913) of students were analyzed, using both classical test theory (CTT)…

As knowledge production, interpretation, and representation in educational settings rolls along Guttenberg's (text-based) track, the twenty-first-century world outside the doors of the schools and universities is exploding with visual ways of knowing and being. As visual text is silenced in education, it is simultaneously exploited in the…

It is known that naive observers have striking misconceptions about mirror reflections. In 5 experiments, this article systematically extends the findings to graphic stimuli, to interactive visual tasks, and finally to tasks involving real mirrors. The results show that the perceptual knowledge of nonexpert adults is far superior to their…

Human cognition is founded, in part, on four systems for representing objects, actions, number, and space. It may be based, as well, on a fifth system for representing social partners. Each system has deep roots in human phylogeny and ontogeny, and it guides and shapes the mental lives of adults. Converging research on human infants, non-human…

The data indicate a negative relationship between illusion susceptibility and education. This supports the sophistication hypothesis suggested by Segall, Campbell, and Herskovits. (DB)

The visual system continually selects some information for processing while bypassing the processing of other information, and as a consequence, participants often fail to notice large changes to visual stimuli. In the present studies, the authors investigated whether knowledge about the probability of particular changes occurring over time…

Two studies examined whether infants' category discrimination in an object-examination task was based solely on an ad hoc analysis of perceptual similarities among the experimental stimuli. Findings indicated that 10- to 11-month- olds' responses varied systematically only with the presence of a category change, but not with the degree of…